Content Marketing Strategist

hace 5 días


Panama Simera A tiempo completo

This role requires a combination of strategic thinking, creativity, and excellent communication skills to create and optimize content across various marketing channels. Key Responsibilities Develop and execute content marketing strategies aligned with overall marketing and business objectives. Conduct market research and audience analysis to identify content opportunities and target audience preferences. Create and manage a content calendar, ensuring timely and consistent delivery of high-quality content.

Collaborate with cross-functional teams to gather insights and align content with brand messaging and positioning. Produce and optimize various types of content, including blog articles, website copy, social media posts, videos, infographics, and whitepapers. Utilize SEO strategies to optimize content for search engines and increase organic traffic. Monitor content performance and analytics, providing insights and recommendations for improvement.

Stay up-to-date with industry trends and best practices in content marketing and digital marketing. Manage relationships with external content creators, such as freelance writers or agencies. Ensure content aligns with brand guidelines, voice, and tone. Qualifications Bachelor's degree in marketing, communications, journalism, or a related field.

Proven experience in content marketing or a similar role. Strong written and verbal communication skills, with the ability to adapt content to different platforms and audiences. Excellent storytelling and creative thinking abilities. Familiarity with content management systems (CMS) and SEO tools.

Attention to detail and ability to meet deadlines.



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