Gifting & Luxury Portfolio Manager, Cca

hace 5 meses

Panama Diageo A tiempo completo

Job Description:
Purpose of the Role
- This role is accountable for developing how will our Reserve Portfolio lead Spirits Premiumization for lead markets.
- Developing the full marketing mix and growth drivers for JW Gold & Blue, Singleton & Single Malts & World Class Platform in close co-ordination with the Head of Spirits Premiumization and lead markets, as well as commercial, customer marketing & finance leads thereby delivering amazing results.
- Delivering Annual Market Share while driving increases in Key Brand Equity Metrics as well a proven premiumization metrics.
- Creating and delivering best-in-class in-market brand plans that outperform our competitors not by strength of investment alone, but by flair of programs and brilliance in execution with a strong agility, risk managing & learning mindset.
- Ensuring we gain brand and product relevance with consumers, with a deep understanding of territory, occasion & cultural relevance with consumers.
- Ensuring pricing strategies on all brands are competitive and value maximizing in close collaboration with (NRM) Growth Team.

Market Context
- CCA is a very dynamic market with many opportunities. Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+. Our model is a distributor based RTC with 57 partners. We also operate with six distributor Free Trade Zones and with two operators in the border between Mexico and the US. We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.
- The Scotch category accounts for 70% of Total NSV, predominantly playing in the Premium and Super Premium segments; Diageo share of market in Scotch varies from 45% to 75% across the region - making us the number one player.

Responsabilities
- Submits the Brand Plans (MBPs) after incorporating input and feedback from Manager, Director and GBT.
- Approves the A&P Split per brand driver.
- Approves the brand toolkits.
- Approves the BTL tools and materials proposed by CMO from the BTL activities.
- Approves the Connection Plans proposed by the Media and digital manager.
- Approves the Cultural Plans proposed by the Culture Manager.
- Recommends brand performance interventions
- Responsible and accountable for managing the brand A&P.

Financial Accountability
- Brand Equity / Shares / Volume / Profit achievement
- Accountable for delivering the brand P&L and leading the business functions that are responsible for delivering the plan
- Leads the delivery the right A&P and investment behind the Brand/Market and ROI KPIS
- M&E of key activities and resulting investment decisions
- This role Manages 50 MM NSV & 5 MM A&P and is expected to 4x in the next 5 years.
- No direct report, but people management is critical: this position needs to work along and influence Commercial, Brand Ambassadors, CMO, Marketing, and finance both internally and with Distributors/Partners teams
- Great relationship builder with different stakeholders internally and externally
- Demonstrate strategic thinking, leadership and ability to manage businesses for long-term viability.
- Think in the future, anticipate trends and opportunities, while generate ideas and move them into action
- Ability to orchestrate remote work teams (internal and external stakeholders)
- Pulls together the cross functional team of specialists, customer marketing, sales and agencies to deliver the MBP’s and beat AOP

Key Outputs
- Supports 5 year Strategic Plan definition identifying sources of medium term growth and resources needed. Including innovation strategy for the brand.
- Drives the MBP’s Process to establish strong brand/category and business objectives and plans behind variant
- Aligns A&P Split by Brand, in consensus with Line Manager & Marketing & Innovation Director.
- Inputs into the Commercial Roadmap building for Portfolio under scope & the growth drivers necessary.
- Responsible for guaranteeing ATL implementation, including Media plans, Digital Marketing, Public Relations and Out-trade experiential events.
- Defines Price Strategy for each brand, in consensus with the commercial area and following Global Guidelines.
- Adapts global ATL content or create local relevant pieces when needed.
- Supports Customer Marketing in their creation of BTL toolkits for CCA.
- Business Performance Management Process including P&L tracking, Market share monitoring, Brand equity tracking and Category performance with a focus on Sell out. Proposes corrective actions or M4Ms, as needed.
- Administers the overall A&P budget their brands
- Ensures M&E is used to drive A&P effectiveness.
- Supports the innovation team to define and deliver the years pipeline
- Leads brand renovation projects (packaging changes and improvements)

**Qualifications**:

- Graduate of Business Administration, Marketing
- Minimum 10 years’ experience in consumer mar

  • Gifting & Luxury Portfolio Manager, Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    **Description**: Purpose of the RoleThis role is accountable for developing how will our Reserve Portfolio lead Spirits Premiumization for lead markets.Developing the full marketing mix and growth drivers for JW Gold & Blue, Singleton & Single Malts & World Class Platform in close co-ordination with the Head of Spirits Premiumization and lead markets, as...

  • Luxury Trade Advocacy Manager, Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    Description About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...

  • Luxury Trade Advocacy Manager, Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    Description About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...

  • Head of Luxury Acceleration Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    Description About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...

  • Scotch Assistant Brand Manager Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    Job Description: Name of the position: Scotch Assistant Brand Manager CCA Location: Panama City, Panama Type of contract: Permanent About us: Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose - Celebrating...

  • Performance Management Manager, Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    **Description**: About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's...

  • Projects and Portfolio Manager

    hace 5 meses

    Panama SingularityNET A tiempo completo

    **Projects and Portfolio Manager** **Location**: 100% Remote (Full time) As Projects and portfolio manager, you will manage, support and coordinate the broad and diverse project portfolio within SingularityNET. **What you should know about the SingularityNET organization** SingularityNET is the world’s leading decentralised AI platform and...

  • Employee Communication Manager, CCA

    hace 4 meses

    Panama City Diageo A tiempo completo

    Description : Name of the role: Employee Communication Manager, CCA (Fixed Term - Secondment 7 Months) Location: Panama City, Panama Type of Contract: Fixed Term - Secondment   About Diageo: Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive...

  • Head of Customer Marketing Cca

    hace 5 meses

    Panama Diageo A tiempo completo

    **Description Reports To**: Sales Director, Caribbean & Central AmericaPurpose (Key reason why the organization requires this role... why the role exists): The Customer Marketing organization in CCA spans disciplines to deliver: World-class shopper understanding and insightsCompelling category strategiesSupport for outstanding customer collaborationValue...

  • Channel Development Manager On Trade

    hace 5 meses

    Panama Diageo A tiempo completo

    **Description**: About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's...

  • Food and Beverage Operations Manager

    hace 5 meses

    Panama The Luxury Collection A tiempo completo

    JOB SUMMARYPosition responsible for all the food and beverage operations, which includes all culinary, restaurant, beverage, and room service operations. Oversees guest and employee satisfaction, maintaining standards and meeting or exceeding financial goals. Demonstrates knowledge and proficiency of all applicable food and beverage laws and regulations....

  • Multiproperty Systems Manager

    hace 5 meses

    Panama Marriott International, Inc A tiempo completo

    **Additional Information** W Panama | JW Marriott Panama | Renaissance Panama **Job Number** 24080878 **Job Category** Information Technology **Location** W Panama, Calle 50 and Aquilino de la Guardia, Panama City,., Panama VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB SUMMARY** As a...

  • Project Manager

    hace 5 meses

    Panama World Business Lenders, LLC A tiempo completo

    World Business Lenders (WBL) provides general purpose short-term real estate collateralized commercial loans to a broad customer base comprised of small and medium sized businesses throughout the United States that lack access to traditional funding. WBL services its loan portfolio and loan portfolios for third parties, specializing in the management of...

  • Security Technical Program Manager Sr Advisor

    hace 5 meses

    Panama Dell Technologies A tiempo completo

    Security Technical Program Manager Senior AdvisorThe Dell Security & Resiliency organization (SRO) manages the security risk across all aspects of Dell's business. We are currently experiencing incredible growth in order to meet the security needs of the world's largest technology company. With team members located in over 15 countries, you will have an...

  • Vip Manager

    hace 5 meses

    Panama Brainrocket A tiempo completo

    As English VIP Manager who will be responsible for retention of VIP customers and increase of their lifetime value. **Requirements**: ✔️Fluent English Language is a must; ✔️Multitasking and time-managing; ✔️ Productivity and flexibility; ✔️2+ years’ experience in Gambling business; ✔️1+ experience in portfolio...

  • Bar Manager

    hace 5 meses

    Panama Sofitel Legend Casco Viejo - Panama City (Dec 2022 Opening) A tiempo completo

    Company Description Sofitel Legend Casco Viejo Panama is located in the heart of the Historic District of Casco Viejo Panama, a UNESCO protected site and United Nations designated world heritage. The Hotel provides superior Waterfront location, a diverse mix of facilities and outstanding service, attracting leisure and business clientele seeking a luxury...

  • Banquet Manager

    hace 5 meses

    Panama AccorHotel A tiempo completo

    **Company Description** Sofitel Legend Casco Viejo Panama is located in the heart of the Historic District of Casco Viejo Panama, a UNESCO protected site and United Nations designated world heritage. The Hotel provides superior Waterfront location, a diverse mix of facilities and outstanding service, attracting leisure and business clientele seeking a luxury...

  • P&C Manager

    hace 5 meses

    Panama Chubb A tiempo completo

    **Role Purpose** - The Property and Casualty Manager is responsible for the P&L for all Lines of Business within the countries portfolio that contributes to the overall growth and profitability of the department, as well as contribute to the departments’ overall business development goals. **Key Responsibilities** - Overseeing the Property and Casualty...

  • Digital Ibp Leader

    hace 5 meses

    Panama Diageo A tiempo completo

    Job Description: Name of the role: Digital IBP Leader - SLAC, CCA & Venezuela Location: Ciudad de Panama, Panama Type of contract: Permanent About us: Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose -...

  • Banquet Kitchen Supervisor

    hace 5 meses

    Panama Marriott International A tiempo completo

    Supervise and coordinate activities of cooks and workers. Determine how food should be presented and create decorative food displays. Ensure proper portion, arrangement, and food garnish to be served. Monitor the quantity of food that is prepared. Inform Food & Beverage service staff of menu specials and out of stock menu items. Prepare special meals or...