Marketing and PR Manager

hace 2 meses


Panamá, Panamá, Panamá Accor A tiempo completo

**Hotel Marketing Strategy**

Develop and execute comprehensive marketing plans to promote hotel activities and events. Collaborate with cross-functional teams to create engaging experiences for guests.

**Marketing Budget Management**

Manage and optimize the hotel marketing budget to achieve the highest return on investment (ROI). Analyze campaign performance and adjust strategies accordingly.

**Social Media and Content Management**

Oversee social media channels, ensuring they are relevant, engaging, and aligned with the hotel's brand identity. Create and curate content that resonates with the target audience.

**Brand Standards and Guest Experience**

Ensure the hotel's brand standards are consistently applied across all communication channels, including guest-facing materials and digital displays.

**Marketing Performance Analysis**

Analyze the performance of digital marketing campaigns, measuring them against set goals and objectives. Provide insights to inform future marketing strategies.

**Media and Email Marketing**

Develop and execute media buys for digital and print advertising, working closely with suppliers and partners. Plan and oversee email marketing campaigns to engage with guests and promote hotel offerings.

**Creative Content Development**

Produce high-quality content, aligned with the hotel's brand voice and tone, for digital ads, websites, and internal marketing materials.



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