Senior Brand Designer

hace 6 días

Panama Directive Consulting A tiempo completo

Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy services to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

We’ve experienced hyper-growth over the last year and have remained true to our culture of, the best idea wins. We’re future-focused and are looking for others with a growth mindset to join our evolving teams

This role will report to the Global Head of Demand Generation and be part of the Growth team, which is made up of high-performing, best in class talent that supports Directive’s company initiatives.

**English fluency is necessary and is required to perform this role.**

**Roles & Responsibilities**:

- Ideate concepts and execute on forward-thinking digital designs that are unique and distinct
- Research audience segments, competitors, and industry trends to develop fresh visual marketing solutions
- Build collaborative working relationships to effectively navigate Directive’s needs and challenges
- Provide and receive design critique to help constantly refine and push our work
- Optimize the customer’s journey from every stage of the funnel in order to drive revenue and other essential performance metrics
- Keep up to date with visual design trends and further your knowledge in the responsibilities you are given
- Ensure that all work meets general accessibility standards such as appropriate contrast ratio and text size
- Understand limitations with web or coding and either find smart solutions to work around them or know when to bring in developer support
- Working knowledge of conversion rate optimization best practices and common tools
- Create high-quality work and collaborate with developers for web design hand-off
- Creation of all design assets including, but not limited to, short videos, motion graphics, and case studies.

**What You Offer**:

- Fluency in English
- 4+ years of professional design experience, specifically within the digital realm, with a strong background in motion graphics
- A portfolio that exemplifies strong visual design with a clean aesthetic and a focus on tailoring the customer experience - **Applications without a portfolio will not be considered**:

- The ability to confidently present and defend your design work to a variety of stakeholders, backing your choices up with easy-to-understand research, and receiving any feedback with grace
- Experience collaborating across multi-disciplinary teams in order to achieve overall goals
- Excellent time management skills and self-starting attitude that demonstrate an ability to work independently
- Excellent verbal, written, and presentation skills that allow teammates to connect with your thought process
- Excellent knowledge of Adobe Creative Suite (including AfterEffects and Premiere), Figma, and Sketch/InVision
- Reliable internet connection and a quiet workspace

About Us:
Directive does exceptional performance marketing for software brands that share our values. We redefine the global standard for how marketers work, live, and grow. Our goal is to empower and focus so much on our people that our clients consequently get better results.

At Directive, one of our core values is to put people first. We want to stick to our values and commit to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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