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hace 2 días

Panama Infinity Talent A tiempo completo

B2B Marketing Specialist to handle efforts in creating brand awareness amongst business segments, content curation/creation, and sales material. This role will work closely with multiple departments, including the commercial leadership team, to boost the visibility of the brand. Key Responsibilities: - Design content marketing strategies and set short-term goals - Develop content through storytelling, generating solid sales arguments - Create value propositions that communicate clearly to target audiences - Translate data into sales material and presentations that help the classifieds and advertising sales teams to sell effectively - Support a regional sales team across markets through both sales enablement and an accountbased approach - Design and carry out demand-generation and lead-conversion campaigns, delivering targeted messages that create affinity with our brand - Develop A/B and multivariate testing, user segmentation, and reporting for initiatives - Prepare and deliver presentations and training to internal teams - Work with Marketing, Product, Business Intelligence, Sales and other departments to develop and execute B2B Marketing roadmap - Ensure that B2B and B2C offline and online marketing strategies are consistent - Keep abreast of industry trends and changes that impact our business - Other responsibilities inherent to this role Qualifications/Experience: - Degree in Marketing, Communications, Journalism, or related - At least 2 years in a similar role with comparable responsibilities - Demonstrated experience in project management and in the execution of marketing campaigns - Experience with email platforms, omnichannel platforms desired Desired Traits: - Critical thinker and problem-solver - Ability to process and use data in decision-making and in storytelling - Excellent skills as a technical writer, with an understanding of how to frame a message in a clear, concise, and compelling way - Capacity to develop effective messages tailored for delivery across a variety of channels, including website, email, print, presentations, among others - Understanding of the mechanics of an efficient, effective marketing automation campaign (funnels) - Excellent written communications skills in Spanish - English, written and spoken *For this position we will be asking applicants to complete a case study

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