Senior Analyst Digital Marketing

hace 6 días

Panama Lla A tiempo completo

Job Description What's The Role?Reporting to the Senior Digital Marketing Manager, youll be a part of the team that supports all Paid Media campaigns in Liberty Latin America. Youll collaborate regularly with paid media channel leads (Social, SEM, etc) and interlock with other internal teams to help them gather the data they need, create sales projections and understand the impact of different initiatives to help drive our marketing strategy. What Youll DoCollaborate with the dedicated marketing channel leads on all things data & insight.Being the data expert of media platforms and Google Analytics, conducting campaign analysis across various channels and providing insights.Analyse patterns, trends, and metrics to identify new opportunities for growth. This would include ecommerce performance, media opportunity analysis, etc.

Work with demand planning to create online sales projections on a monthly and daily basis to ensure operational excellence of critical funnel processes.Support local marketing teams and media agencies on the preparation of the annual budget for each market.Create dashboards and build and facilitate the use of standard reports and self-service in the global marketing team and the local marketing teams along with training, sparring and support (tactical and operational level).Generate data based analysis to generate improvement opportunities and identify root causes for budget deviations.Audit performance in all markets for all lines of the digital performance framework.Cross information from online shopping behaviour and product acquisition in other channels to understand ecommerce performance and impact in product mix sold.Carry out ad hoc analyses on specific topics both in agreement with marketing and business leads and on your own initiative.Turn raw data into meaningful marketing and business insights. Preferred education/ qualificationsBS/BA degree in Mathematics, Economics, Computer Science, Information Management, Statistics or similar.Fluent in English (verbal and written).Specific Knowledge & Experience3+ years in marketing analytics or performance marketing with experience in PPC and or Social a plus.Microsoft Excel expert. Interest in Python/R/SQL is beneficial.Econometric modelling is preferred but not essential.Passion for visualising data in a meaningful and actionable way, pioneering new techniques.Excellent working knowledge of Google Analytics, Google Search Ads/Adwords, Facebook platform, PowerBI, and Google Data Studio. You are a digital analyst who loves marketing, or a marketing/customer analyst who loves digital.Skills & AbilitiesExcellent numeracy, data handling and analytical skills.Exceptional attention to detail.Demonstrated effectiveness at working in a cross-functional, matrix organization to project manage and deliver results.Strong organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences.Strong written and verbal communication skills, English and Spanish, ability to form strong business relationships across multiple locations.Proven ability to operate flexibility in complex and dynamic working environment.Team player with the ability and desire to work out problems when they occur.Strong interpersonal skills with the ability to coordinate across various departments within the organizationStrong analytical skills experience with reporting and data analysis.Who We AreWe are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Ms Mvil, BTC, and Cabletica.

We started small, and now were growing. Were excited about the future as we strive to unlock opportunities in the region.Why join usTechnology excites us enables us and drives us. Were proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

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