Sr. Manager Dtc Marketing

hace 2 semanas

Panamá, Panamá, Panamá Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

  • To ensure the positive development of adidas brand image, sustainable and profitable business through adequate "DTC" Marketing planning and execution at the Point of Sales (POS) and linked with CC/APP execution. Define, Manage, and Implement all aspects of best-practice trade in expertise and people management.
  • Key Responsibilities:
  • Calendar Management for channel planning and ensuring the execution within countries.
  • Align with the Regional DTC Organization on a seasonal base in marketing strategy and plans for the channel.
  • Develop and steer the implementation of integrated marketing packages for channelspecific needs. through brand marketing activities.
  • Present DTC marketing plans to all key players internally and externally.
  • Be a key role in seasonal planning giving the channel full visibility of the seasonal planning and the tools that will be used to accomplish the targets.
  • Review channels KPIs vs implementations of DTC MKT initiatives.
  • Key contact person for Retail to ensure alignment and best usage of resources.
  • Support allocation process and efficiency tracking of exclusive range offers.
  • Coordinate Marketing tasks of space management initiatives.
  • Balance brand and category message against channel specific requirements.
  • Ensure brand presence (global footprint) and sellthrough at POS by connecting strategic account/channel plans with adidas Brand Marketing objectives.
  • Key Relationships:
  • DTC organization: Operations, Sales Academy, B&T, Store Development
  • BRAND PARTNERS: CTC, Brand Comms, Spoma, Publishing, BU
  • Global counter partners (sales and marketing organizations)
  • Knowledge Skills and Abilities:
  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems.
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge.
  • Presentation skills focusing on storytelling.
  • Core competencies: leadership, dealing with ambiguity, strategic thinking, risk management, consumercentric, time management.
  • Requisite Education and Experience / Minimum Qualifications:
  • 7 years
  • As manager of Experts 0 2 years of management experience required
  • As manager of Admin / Tech Support a minimum of 3 years of management experience required
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Sr

Manager DTC Marketing- BRAND:
- adidas
  • LOCATION:
  • Panama City
  • TEAM:
  • Marketing & Communications
  • STATE:
  • 8 COUNTRY/REGION:
  • PA
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • May 5, 2023

  • Manager Dtc Marketing

    hace 2 semanas

    Panamá, Panamá, Panamá Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization:To ensure positive development of adidas brand image, sustainable and profitable business through adequate Direct to Consumer (DTC) planning and execution at the Point of Sales (POS). Define, Manage and Implement all aspects of best-practice trade in expertise and people management.Key Responsibilities: Align...

  • Sr. Manager Membership

    hace 2 semanas

    Panamá, Panamá, Panamá Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization:Our ambition with our adidas Membership program is to offer our most valuable consumers unique experiences, products and services across all consumer touchpoints.As a Snr Manager Membership, you're responsible for planning and delivering high quality digital and physical experiences for our members, that...

  • Especialista Sr en Marketing Dtc

    hace 2 semanas

    Panamá, Panamá, Panamá SIUMA TALENT A tiempo completo

    llevar y desarrollar procesos (hacerlos cumplir) Manejar relaciones intrapersonales (capacidad de influenciar y persuadir) Maximizar tanto el impacto de la marca como la rentabilidad de los canales minoristas Impactar positivamente en NPS, tráfico, conversión, ATV, UPT y margen de beneficio en los países de LADMAR (América Central / del Sur y el Caribe)...

  • Marketing Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Simera A tiempo completo

    The Marketing Manager will work closely with other members of the marketing team and other departments within the organization to ensure that marketing goals and objectives are met.Key ResponsibilitiesDevelop and implement marketing strategies to promote the organization's products and servicesManage the organization's marketing budget and identify target...

  • Manager Account Marketing

    hace 2 semanas

    Panamá, Panamá, Panamá Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization:Drive and balance Sales & Marketing initiatives by developing seasonal strategy towards the success of our brand and our key strategic accounts traced in LAM. Develop the Account Marketing Plans in line with brand, channel, and customer priorities, and drive the implementation in line with Regional Account...

  • Regional Field Force Manager

    hace 2 semanas

    Panamá, Panamá, Panamá GomezLee Marketing A tiempo completo

    Descripción de la EmpresaGomezLee Marketing es una firma líder en Trade Marketing que se especializa en proporcionar soluciones a marcas globales de Bienes de Consumo Empaquetados (CPG) y Electrónica de Consumo. Con oficinas en doce países de Centroamérica, Sudamérica y el Caribe, hemos estado ayudando a nuestros clientes a aumentar sus ventas de canal...

  • Sr. Manager Demand Planning

    hace 2 semanas

    Panamá, Panamá, Panamá Adidas A tiempo completo

    Purpose & Overall: To drive and run the Integrated Business Plan (IBP) processes generating alignment within the country and crossfunctionally. To provide key information's to the Regional Demand Plan team to create the most accurate RDP for the country. To oversee Inventory forecasting of Country by providing visibility to the stakeholders and leading the...

  • Sr Advisor, Sr Project Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Dell Technologies A tiempo completo

    Sr Advisor, Sr Project ManagerThe Dell Security & Resiliency organization (SRO) manages the security risk across all aspects of Dell's business. We are currently experiencing incredible growth in order to meet the security needs of the world's largest technology company. With team members located in over 15 countries, you will have an excellent opportunity...

  • Ingeniero(a) Sr. de Machine Learning

    hace 2 semanas

    Panamá, Panamá, Panamá Dell A tiempo completo

    Ingeniero(a) Sr. de Machine Learning (LLM) - Growth MarketingEl equipo de marketing de crecimiento de clientes B2B dentro de Dell Field & Partner Marketing tiene la misión de transformar el marketing a través de la adopción de soluciones centradas en el cliente impulsadas por la IA generativa, el aprendizaje automático, el big data y la ingeniería de...

  • Brand Manager Junior

    hace 2 semanas

    Panamá, Panamá, Panamá Distribeaute S.A A tiempo completo

    Reconocida empresa del sector lujo, requiere para su equipo de trabajo con experiência mínima de 2 años realizando funciones en procesos como brand manager juniorPregrado finalizadoConsolidar el sell out, market share, wholesale y A&P para asegurar los objetivos.Seguimiento del P&G de las marcas en conjunto con las áreas comerciales y...

  • Sr. Manager Brand Communications

    hace 2 meses

    Panamá, Panamá, Panamá adidas A tiempo completo

    Senior Manager Brand Communications – Originals, Basketball, Skateboarding & Statement Purpose & Overall Relevance for the Organization:Responsible for planning, organizing, and driving the effective implementation of the communication strategy and key campaigns of the Business Unit, with a consumer-driven mindset and local relevance across LAM Market...

  • Marketing Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Caterpillar A tiempo completo

    Career Area:Marketing / Sales / Product Support**:IT IS YOUR TIMECaterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are...

  • Digital Marketing Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Norte Digital A tiempo completo

    Para importante empresa Fintec en blockchain, actualmente estamos buscando profesional para desarrollarse como DIGITAL MARKETING MANAGER.Buscamos persona con experiência de al menos 5 años en el área e idealmente experiência liderando equipos o en gestión de personas.Se valora el dominio del idioma inglés.Requisitos: Analítica Web. Conocimientos...

  • Sr Manager Fp&a Controller

    hace 2 semanas

    Panamá, Panamá, Panamá Adidas A tiempo completo

    The cornerstone activity of this role is consistency, transparency, planning, analyzing, reporting, and partnering with all relevant stakeholders in alignment with LAM and Global defined standardized guidelines and processes. The role ensures financial and non-financial managers are provided top notch and highly accurate information and analysis for their...

  • Analista de Marketing

    hace 2 semanas

    Panamá, Panamá, Panamá Distribeaute S.A A tiempo completo

    de la Plaza Reconocida empresa del sector lujo, requiere para su equipo de trabajo con experiência mínima de 2 años realizando funciones en procesos como asistente de mercadeo Pregrado finalizado Consolidar el sell out, market share, wholesale y A&P para asegurar los objetivos. Seguimiento del P&G de las marcas en conjunto con las áreas comerciales y...

  • Sr. Manager Range Architecture

    hace 2 semanas

    Panamá, Panamá, Panamá Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization:Create an optimal Market Omni-channel range framework and work closely with the BU ranging teams to populate and deploy key Brand concepts within it.Key Responsibilities: Working closely with LAM BUs, define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per...

  • Shopper Marketing Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Diageo A tiempo completo

    Job DescriptionAbout usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role.It's why we trust them with our legacy. And it's why...

  • Shopper Marketing Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Diageo A tiempo completo

    Job Description:Job Description:About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our...

  • Asistente de Mercadeo Mercadeo Bran Manager

    hace 2 semanas

    Panamá, Panamá, Panamá Distribeaute Colombia Sas A tiempo completo

    Requisitos: Reconocida empresa del sector lujo, requiere para su equipo de trabajo con experiência mínima de 2 años realizando funciones en procesos como brand manager juniorPregrado finalizadoActividades a realizar:Consolidar el sell out, market share, wholesale y A&P para asegurar los objetivos.Seguimiento del P&G de las marcas en conjunto con las...

  • Account Manager Digital

    hace 2 semanas

    Panamá, Panamá, Panamá Ktbo A tiempo completo

    HolaPara nuestro equipo que trabaja en Panamá, estamos buscando alguien que sea especialista en proyectos de Social Media y Marketing Digital para la posición de Business Manager Sr. (así le llamamos en KTBO a las personas que gestionan cuentas y proyectos).¿Qué estaría haciendo esta persona? Opera todos los proyectos, controla tiempos, procesos y se...