Manager Dtc Marketing

hace 2 semanas

Panamá, Panamá, Panamá Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:

  • To ensure positive development of adidas brand image, sustainable and profitable business through adequate Direct to Consumer (DTC) planning and execution at the Point of Sales (POS). Define, Manage and Implement all aspects of best-practice trade in expertise and people management.
  • Key Responsibilities:
  • Align with the Regional DTC Organization in regard to specific seasonal marketing plans and their plans
  • Develop and steer the implementation of integrated marketing packages for product campaigns and commercial moments based on the specific needs of the channel
  • Present DTC marketing plans to all key players internally and externally
  • Monitor marketing investments by providing a framework for Retail and Franchise for the sales channels and ensure a healthy ROI ratio.
  • Key contact person for Retail / eCom activation to ensure alignment and best usage of resources.
  • Support allocation process and efficiency tracking of exclusive range offers.
  • Balance brand and category message against channel specific requirements
  • Ensure brand presence (global footprint) and sellthrough at POS by connecting strategic channel plans with adidas Brand Marketing objectives
  • Lead and ensure ISC compliance for all concepts, campaigns, commercial moments and longterm.
  • Creative agency management that includes briefing, feedback, creatives of Retail Toolkit and Playbooks
  • Support countries in the execution of campaign and commercial moments while building strong relationships to ensure flawless execution.
  • Campaign and commercial moments planning and execution
  • Support Store Opening processes to ensure strong ISC execution and understanding from cross functional areas
  • Key Relationships:
  • DTC organization (B&T, Operations, Sales Academy)
  • Omnichannel (Visual Merchandising, Trade Marketing and Consumer Experience)
  • Brand Activation (Comms, BU, Publishing, Ecom, Spoma membership, digital activation)
  • CTC /product assortment
  • Countries (Dtc Marketing and Omni heads)
  • Knowledge Skills and Abilities:
  • Combined broad theoretical and practical knowledge incl. company policies and practices.
  • Retail background that may include Retail MKT/ Visual Merchandising
  • People Management and strong communication skills
  • English and Spanish required; Portuguese is nice to have.
  • Presentation skills (build presentations in both languages)
  • Curiosity about design, retail innovation
  • Strong knowledge of Retail KPIs (conversion, UPT, ATV, traffic)
  • Requisite Education and Experience / Minimum Qualifications:
  • 5 Years experience
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
***- JOB TITLE:
  • Manager DTC Marketing
  • BRAND:
- adidas
  • LOCATION:
  • Panama City
  • TEAM:
  • Marketing & Communications
  • STATE:
  • 8 COUNTRY/REGION:
  • PA
  • CONTRACT TYPE:
  • Full time
  • NUMBER:

DATE:

  • Jun 22, 2023

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