Sr. Director Running

hace 2 semanas

Panamá, Panamá, Panamá Adidas A tiempo completo
Purpose & Overall Relevance for the Organization:_

  • Act as a Head of Category for market LAM in the definition of local short
- and medium-term objectives for the Business Unit Running.
Implement Global Concepts-to-Consumer strategies in a locally relevant way, considering different consumer needs and distribution channels.
Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future

  • Key Responsibilities:
_

  • Directly contribute to the global strategic planning for the Business Unit via direct dotted line into the Global BU General Manager.
  • Create and drive a 35 year business plan for LAM based on the adidas Group Strategic Business Plan and the respective Global BU's strategic plan.
  • Provide leadership within the BU, effectively managing crossfunctional working relationships with other marketing teams and channels on vision, strategic objectives/ actions and financial targets as defined by Global.
  • Approve SMU briefs from ConceptstoConsumer into the Global BU.
  • Consolidate inputs from all Markets' subunits related to commercial trends and incremental business opportunities, and the effectiveness of CTC concepts and Brand Activation plans, and provide it to the Global BU. Develop Marketspecific initiatives (e.g. event activation), where required and approved by the Global BU.
  • Ensure BU global range is executed with excellence and optimized throughout subunits within the Market.
  • Continually analyze sellin, sellout ROI of communication investments, to ensure they meet the financial expectations set out in the short
- and mid-term goals across all channels, and sub-units within the Market.

  • Develop an annual marketing plan for the BU across the entire Market.
  • Manage the BU P&L and all Marketing related inputs (e.g. pricing, MWB).
  • Deliver a compelling range/concept selection for the Market (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations and supporting the overall business strategy.
  • Support and steer the Brand Activation team in relation to the Categoryspecific activation including local initiatives.
  • Create a Sports Marketing/ EIM invest/divest plan and ensure asset inventory is effectively utilized.
  • Provide Omnichannel BU forecast as part of IBP process.
  • Direct CtC roles and responsibilities in Market subunits, including BU strategy, ranging, activation calendar and local initiatives in line with LAM long term plan.
  • Ensure together with CCSP that the category offer fulfills market and consumer needs including local production and local concepts, all aligned with global strategy.
  • Lead specially assigned projects for the category.
  • Key Responsibilities Managerial:
  • Provide a clear vision and direction with relevant objectives and KPIs.
  • Establish a highperformance culture and drive employee engagement, leading by example.
  • Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.
  • Identify and develop highpotential talents, to fuel the team's succession plan.
  • Look for opportunities to provide crossfunctional experiences to identified highpotential talents from both, in and outside of the team.
  • Key Relationships:
  • Market Brand Lead
  • Global BU team
  • MDs, GMs or Country Managers in Market's subunits
  • Market Peers reporting to the Brand Director
  • Market's subunit BU CtC teams
  • Market ConceptstoConsumer team
  • Market Sales, Demand Planning, Brand Activation and Finance teams.
  • Global ConceptstoConsumer team
  • KPIs:
  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
  • Market Share
  • Market Sales and Std Margin vs Plan
  • Market Direct Brand Contribution vs Plan
  • D2C traffic and conversion
  • Compliance and efficiency of MWB spend in BU
  • Performance of LAM longterm initiatives
  • Knowledge Skills and Abilities:
  • Highly specialized level of business acumen.
  • Extensive depth of theoretical knowledge and organizational practice or expertise across several disciplines.
  • Requisite Education and Experience / Minimum Qualifications:
  • 12 years
  • Minimum of 5 years management experience required
  • Fluency in English, Spanish is highly desired
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Wo

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