Brand Development Manager

hace 2 semanas

Panamá, Panamá, Panamá Colgate-Palmolive A tiempo completo

In today's dynamic retail environment, it is an exciting time to be a part of the Marketing team at Colgate.

Our highly energetic and focused Marketing Team is dedicated to driving growth for Colgate Palmolive in this constantly evolving landscape.

What role will you play as a member of the Marketing team? As the Brand Development Manager, you will implement brand strategies in partnership with leadership team, using sound analytics and insights.

You will lead all business financial, including brand P&L budgeting and tracking. You will be responsible for volume and profit delivery and drive excellent execution of the agreed support plan. You will adapt innovation & renovation projects according to local needs working with the cross-functional team. You will act proactive on the brand performance and eager to identify new opportunities to drive additional growth.


You are the one to own the country brand's consumer marketing budget and demonstrate an efficient and effective investment approach.

You will lead commercialization and build business plans for new product opportunities in collaboration with Retail Marketing & Customer Development, Finance and CS&L teams.

You will handle/support the full APM of on brand/product line and coordinate long term brand strategies and planning.

What you will do Implement brand strategies in partnership with leadership, using sound analytics and insights Manage all business financials, including local sub-category brand P&L budgeting and tracking Implements Pricing strategies and monitors market implementation to take corrective actions.


Recommends Price Increases/Decreases Understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation Performs other duties as assigned Complies with all policies and standards Required Qualifications Bachelor's Degree in Business Administration, Industrial Engineering, Marketing or related fields; preferably in Economics, Management At least 5 years Experience in Consumer Marketing in FMCG 100% Proficient in English and local language Microsoft Office or Google Suite proficiency (i.e, Sheets, Slides, Docs) preferred Preferred Qualifications Master's Degree in Business Administration or Marketing At least 2 years 1 or 2 years experience in Sales Nielsen program knowledge is a plus Our Commitment to SustainabilityWith the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact.

We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & InclusionAchieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

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