Marketing Insight

hace 4 días

Panama Philips A tiempo completo

**Job Title**: Marketing Insight & Analytics

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common: An unwavering sense of purpose and a relentless determination to deliver on our customers’ needs. It’s what inspires us to create meaningful solutions - the kind that make a real difference - when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

**In this role, you have the opportunity to**

Accountable for providing strategic Marketing Insights & Analytics and customer/consumer driven recommendations, unlocking the power of user, consumer and digital data to bring the voice of the customer to business and marketing decisions. Proactively shapes the Insights & Analytics transformation in the market levering the Centers of Expertise on Marketing & E-Commerce level by objectively seeking when and how to impact how we deliver growth and significantly increase the impact of our value propositions to our customers/consumers.

**You are responsible for**
- Translating strategic business objectives into a strong Insights & Analytics program leveraging the Center of Excellence CoE’s and accountable for the execution of the I&A program.
- Uses diagnostics, synthesis skills and business acumen to identify, articulate and deliver insights and recommendations to drive consumer acquisition, engagement, LTV and business growth at the senior management level.
- Partner with, consult with and influence the business area on I&A needs to enable delivery of business targets.
- Consult with the Center of Excellence (CoE) to meet the particular needs of the business area and act as an effective steward of the Insights & Analytics Operating Model.
- Lead culture and change management of I&A and support the transformation across the company
- Leverages and contributes to the CoE for Market insights delivery from Customer Analytics/account segmentation, Win-Loss analysis, Customer Experience (NPS), Customer segmentation, Audience based profiles and personas user behavior and profiling data sources (including CRM, connected product use, third party sources including e-tailers) for proposition and experience journey development.
- Provide holistic market and competitor insights.
- Leverages CoE in innovation & communication to facilitate the prioritization of customer and audience/persona need spaces and source of business opportunities and related key customer target audiences and segments across HS. Creates high-quality Customer/user/shopper/consumer insights anticipating market needs.

**To succeed in this role, you should have the following skills and experience**
- Bachelor or Master's Degree
- Previous experience as a Marketing Analytics Specialist required
- Relevant working experience, including experience in successfully managing various projects
- ** Fluent English. **Portuguese is a plus
- Ability to effectively manage diverse stakeholders and resources in a multi-location, multi-national model

**In return
**The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips. Additionally, we provide you a dynamic working environment in an innovative business and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities

**Why should you join Philips?**

Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.

To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

LI-PH1

  • Consumer Research

    hace 7 meses

    Panama GRUPO STT A tiempo completo

    **Responsibility 1 - Product consumer research**: Conduct user research on consumer products or solutions, aim at improving product competitiveness and user reputation, and provide decision-making inputs for product portfolio planning, product experience improvement, and product marketing perception. Responsibility 2 - Research on people and trends: Describe...

  • Consumer Research

    hace 6 meses

    Panama STT Group A tiempo completo

    **Descripción del puesto**: Responsibility 1 - Product consumer research: Conduct user research on consumer products or solutions, aim at improving product competitiveness and user reputation, and provide decision-making inputs for product portfolio planning, product experience improvement, and product marketing perception. Responsibility 2 - Research on...

  • Consumer Research

    hace 7 meses

    Panama STT Group A tiempo completo

    **Descripción del puesto**: - Responsibility 1 - Product consumer research: Conduct user research on consumer products or solutions, aim at improving product competitiveness and user reputation, and provide decision-making inputs for product portfolio planning, product experience improvement, and product marketing perception. - Responsibility 2 - Research...

  • Consumer Research

    hace 7 meses

    Panama STT Group A tiempo completo

    **Descripción del puesto**: - Responsibility 1 - Product consumer research: Conduct user research on consumer products or solutions, aim at improving product competitiveness and user reputation, and provide decision-making inputs for product portfolio planning, product experience improvement, and product marketing perception. - Responsibility 2 - Research...

  • Consumer Research

    hace 7 meses

    Panama GRUPO STT A tiempo completo

    **Responsibility 1 - Product consumer research**: Conduct user research on consumer products or solutions, aim at improving product competitiveness and user reputation, and provide decision-making inputs for product portfolio planning, product experience improvement, and product marketing perception. Responsibility 2 - Research on people and trends: Describe...

  • Junior Buyer

    hace 1 día

    Panama Nestle A tiempo completo

    **Position Snapshot**: - Location: Panama City, Panama. - Company: Nestrade Procurement Division - Act. Rate: Full-Time Act. Rate 100 % - Type of contract: Permanent contract - Genuine opportunities for career development, training and personal development. - Attractive and dynamic international working environment. - Modern “smart office” locations...

  • Analista de Capacitación

    hace 7 meses

    Panama Arka Servicios de Recursos Humanos A tiempo completo

    Se enfocará en extraer Insight e información de calidad del CRM, para luego validar funciones internas del personal como: Reloj de marcar (capacitación al personal de como utilizar el nuevo CRM) Horarios realizados vs. Reloj de marcación real. Reportes para clientes Reportes Internos y de comunicación con las datas bajadas en sistema Excel. Análisis y...

  • Médico Veterinario

    hace 2 días

    Panama Infotree Global Solutions A tiempo completo

    **Market Knowledge** - Identify, understand and generate Insight about the market to drive Royal Canin's transformation toward a Health through Nutrition Company - Supervises consumer studies and analyzes to measure the effectiveness of the actions carried out, guide and recommend future actions for VET/PRO market: (#vets/nurses/breeders, #practices,...

  • Audience Selection Lead

    hace 4 días

    Panama Dell Technologies A tiempo completo

    Audience Selection LeadCompetitive salaryPanamaDell provides the technology that transforms the way we all work and live. But we are more than a technology company we are a people company. We inspire, challenge and respect every one of our over, employees. We also provide them with unparalleled growth and development opportunities. We cant wait for you to...

  • Country Regional Leader

    hace 6 meses

    Panama Unilever A tiempo completo

    **Unilever is currently hiring for Country Leader Panama (KAM) UFS** **ABOUT UNILEVER** With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to...

  • Content Specialist

    hace 7 meses

    Panama Nestle Operational Services Worldwide SA A tiempo completo

    Somos Nestlé, la compañía de alimentos y bebidas líder en el mundo. Más de 308,000 colaboradores comprometidos con nuestra misión: mejorar la calidad de vida y contribuir a un futuro más saludable. Nuestros valores están enraizados en el respeto: respeto hacia nosotros mismos, respeto hacia los otros, respeto a la diversidad y respeto a nuestro...

  • Customer Experience Coordinator

    hace 7 meses

    Panama Solucru A tiempo completo

    Immerse yourself in the bustling energy of Panama City as you help craft unparalleled customer journeys. We're on the lookout for a Customer Experience Coordinator who embodies our brand, committed to enhancing every interaction with our customers across a variety of touchpoints. Location: Hybrid - Panama City Office **Your Mission** As the heartbeat of...

  • Service Designer

    hace 4 días

    Panama C&W Networks A tiempo completo

    **What's the role**: This position will be responsible for developing the CX strategy by designing an end-to-end journey of service, generating the business understanding of our current CX to develop a data-driven process to transform the digital customer journey across all operations. What you'll do: Shape the Digital Customer Journey roadmap for a...

  • Account Executive

    hace 6 meses

    Panama Aleph Holding A tiempo completo

    **Are you ready to join our digital revolution journey?** **Aleph** represents the world’s leading platforms in 115+ markets, across new and existing geographies, enabling platforms like X, Meta, Snapchat, and nearly 35 others to expand into new markets, and empowering advertisers to take full advantage of the platforms’ advertising capabilities....

  • Merchandising Intern

    hace 4 días

    Panama Tumi A tiempo completo

    **Job Description Who we are**: Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in...

  • Merchandising Intern

    hace 3 días

    Panama Tumi A tiempo completo

    **Job Description Who we are**: Since 1975, TUMI has been creating world-class business, travel and performance luxury essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in...

  • Regional Business Development Manager

    hace 3 días

    Panama Svitzer Americas Terminal Towage S.A. A tiempo completo

    General Area of ResponsibilityThe position of Regional Commercial Manager is primary responsible for establishing, supporting and managing customer relationships throughout the Americas region; financial analysis, gathering market intelligence and laying groundwork for developing new customers and markets. The Regional Commercial Manager will contribute to...

  • Solution Assessment Manager- Latam

    hace 7 meses

    Panama Microsoft A tiempo completo

    OverviewThe LATAM Solution Assessment Manager delivers valuable customer insights through supplier-led, Microsoft approved Solution Assessments that use 1st and, where needed, 3rd party discovery and visualized analysis tools to enable customer cloud migrations and modernizations. Applies expertise in cross-segment assessments with focus on Azure and Cloud...

  • Senior Manager, Product Strategy

    hace 4 días

    Panama C&W Networks A tiempo completo

    What's The Role? The Senior Manager, Product Strategy is responsible for providing LLA with a coherent consumer fixed product strategy and that this strategy is translated into long term plans and product roadmaps that provides LLAs opcos with world-class services in terms of customer experience, cost, and opportunity, ensuring the profitable growth of the...