Consumer Marketing Specialist

hace 6 días

Panama Gsk A tiempo completo

This role will be the Vaccines Consumer Manager, reporting to the Vaccines Product Manager and will play a critical part in building the category for Shingrix Adult immunization and delivering a successful experience for the consumer as part of the brand launch within a naive market.You will be responsible for: 1) Lead development and implementation of Disease Awareness content and tactics 2) Driving Consumer strategy and execution 3) leading a team of cross-functional and agency stakeholders.Your Responsibilities: This role gives YOU the opportunity to lead key activities to progress YOUR career, the main of these are: Defining consumer/patient insights, journeys, and segmentation of consumer profiles.Bringing the consumer perspective to develop the creative strategy, core messaging and content plans.Delivering best-in-class integrated customer experiences to enhance awareness and actions around adult vaccination.Maintaining detailed understanding of disease and competitive marketplace.Ensuring strategic alignment across an internal matrix and managing external agencies to execute consumer campaigns and activities.Conveying analysis and recommendations based on KPIs and results.Fostering an environment of innovation, inclusion, challenge, trust and development Why you? Basic Qualifications: We are looking for professionals with these characteristics to achieve our goals: Bachelor's degree in Marketing, Business Administration or a related field.2-5 years' experience in consumer marketing in healthcare, pharma, insurance, or related industry (consumer healthcare, cosmetic health, digital health) as brand manager.Minimum of 2 years of experience developing and implementing comprehensive traditional and non-traditional marketing tactics, including digital marketing programs across all digital channels including web, SEO/SEM, database marketing, email, social media and display advertising campaigns, in line with brand plans and business prioritiesProven ability to lead & work in collaboration with a high performing cross-functional teamStrong written and verbal communication skillsStrong business & scientific acumen, learning agilityAbility to define, track, analyze key performance measures and make data-driven decisionsAbility to prioritize, pivot, and manage multiple projects simultaneouslyEnglish fluently, spoken and written.Preferred Qualifications: However, if you have the following, it would be a plus: 4 years+ of consumer or patient marketingExperience with budget management, agency management, consumer insight development, segmentation, and creative developmentAdobe Analytics managementIdeal candidate has Product launch experience Financial acumenThrives in a fast-paced, dynamic, competitive environmentCompetitive mindset; feels driven to conquer uncharted territoryGetting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

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