Digital Customer Journey Analytics

hace 2 días

Panama Liberty Latin America A tiempo completo

Job Description What's The Role?Reporting to the Manager, Customer Journey Analytics, this position requires a data-driven mindset and sharp analytics skills and experience. This position will have a key role in contributing analytics for a customer based organization and must effectively work with different stakeholders within the organization while completing high-quality analytics deliverables in support of the digital transformation team. What You'll Do?Provide insights, data visualizations, and recommendations for key Marketing decisions.Extract, gather and format the right level of data for Marketing programs and projects.Integrate and standardize data sets to enable key analytics (both online and offline).Establish measures of success (metrics & KPIs).Provide guidance on online tagging for measurement and perform User Acceptance Testing (UAT).Assist with A/B and multi-variate content test setup, execution, and measurement.Connect offline and online data to continuously improve overall understanding of customer behavior and journeys for personalization.Develop best practice and governance guidelines for web analytics and tag management to support the digital channel across the board.Use available analytical tools to identify key insights in the digital customer journey.Design, develop and build dashboards and reports as needed to support prioritized use cases and measure and track user’s digital experience. Knowledge & ExperiencePreferred education/ qualificationsGraduate-level (Bachelors or higher) degree, with an analytical/quantitative concentration, preferred.

3+ experience in digital analytics or equivalent.Experience in implementing/using Google Analytics / Adobe Analytics or similar tools. Knowledge of leveraging data from Google Analytics or similar tools. Experience extracting and working with data through ETL solutions.Strong working understanding of A/B and multivariate testing techniques and best practicesExperience with Tag Management solutions.Strong Grasp of Digital ways of working and the Digitalization Opportunities.Timeliness in all actions with quality consciousness towards services received and provided.Effectively gathers information, structures clear reasons for decisions and leads debate where required.Works collaboratively with stakeholders and team members to deliver the best results for the customer and to remove barriers of execution.Demonstrates strong ability to work under pressure with multiple competing priorities. Demonstrates the importance of measurement and data driven analysis and the ability to articulate in a meaningful way for the team.Who We AreWe are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica.

We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.Why join usTechnology excites us enables us and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws.

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