Product & Marketing Consultant, Fluids & Filters

hace 3 semanas


Panama Caterpillar A tiempo completo

**Career Area**:
Product Support

**Your Work Shapes the World at Caterpillar Inc.**

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar’s Construction Industries Services Division (CISD) is hiring a **Product Marketing Consultant **for fluids and filters (F&F) products. As a **Fluids & Filters Product & Marketing Consultant **, you will be responsible for the product development and marketing execution of Caterpillar Filters and Fluids globally. In addition, this role may lead specialized initiatives focused on identifying areas to drive profitable parts and service revenue and growth.

**What will you do?**
- Document and disseminate Aftermarket Critical Customer Requirements, in support of parts & services development with filters, fluids, oils and grease
- Collect, prioritize, and document unmet customer needs, with a focus on where we lose and the reasons why to drive action in the form of new product introduction and/or new market introduction
- Define & recommend optimal set of aftermarket solutions for each machine and/or product, considering Total Cost of Ownership requirements
- Work with Machine Product Groups and the Fluids & Filters Component Product Groups to ensure aftermarket parts & service new product introduction deliverables are met
- Along with Service Marketing, develop customer messaging - key attributes and value proposition
- Develop & Deliver Dealer Aftermarket Parts & Services Sales Training - Develop content and provide expert training to the dealer community in addition to the internal sales force
- Represent aftermarket voice of customer & voice of business & contribute to Enterprise Component Strategy projects

**How You’ll be Successful (Basic Qualifications)**
- Parts marketing or sales, product support or field experience with dealers
- Ability to travel internationally 25-50% of the time
- **Customer focus **and **service excellence **skills **for go to market support activities
- **Effective communication **and **relationship management skills **to collect voice of customer/dealer/business
- English Advanced

**Additional Skills and Experience for Success (Desired Qualifications)**
- Project management experience: black belt preferred
- Excellent presentation and interpersonal skills
- Ability to engage with all levels of an organization to motivate and enable change

**Key Duties Summary**:
**Voice of Customer/ Dealer/ Business**
- Manage solicited and unsolicited voice of customer (VOC) and summarize into library
- Own global Unmet Customer Needs and Critical Customer Requirements (CCR)
- Manage prioritized opportunities with component groups in Construction Industries segment
- Collect competitive intelligence and provide landscape
- Support Leadership Table Dependency velocity and closure

**Go To Market Support**:

- Owns Aftermarket VOC, CCR, Training and Go-to-Market for component new service development (NSD) or re-launch
- Owns Aftermarket VOC, CCR and Training for Lifecycle Services
- Validate Component NSD or Re-Launch price & parts sales to users alignment with target regions
- Unique selling proposition development of components
- Develop training plan and content for component NSD or new product introduction (NPI)
- Support component NSD/NPI Core Content (Marcom) development

**P **roduct Application & Value Selling**
- Develop core training materials and related dealer sales tools for aftermarket
- Deliver instructor-led value selling training for aftermarket
- Manage consolidated competitive testing requests with component groups
- Lead Aftermarket Dealer Specialist Forums

LI

Relocation is available for this position.
**Posting Dates**:
marzo 18, 2024 - marzo 24, 2024
Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Join our Talent Community.



  • Panama Adidas A tiempo completo

    Purpose & Overall Relevance for the Organization: - Drive and balance Sales & Marketing initiatives by developing seasonal strategy towards the success of our brand and our key strategic accounts traced in LAM. Develop the Account Marketing Plans in line with brand, channel, and customer priorities, and drive the implementation in line with Regional Account...


  • Panama Caterpillar A tiempo completo

    **Career Area**:Marketing / Sales / Product Support**: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just...

  • Marketing Consultant

    hace 2 semanas


    Panama Caterpillar A tiempo completo

    **Career Area**:Marketing / Sales / Product Support**: **IT IS YOUR TIME!** Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable...

  • Marketing Consultant

    hace 3 semanas


    Panama Caterpillar A tiempo completo

    **Career Area**:Marketing / Sales / Product Support**: **IT IS YOUR TIME!** Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable...

  • Marketing Consultant

    hace 2 semanas


    Panama Caterpillar A tiempo completo

    **Career Area**: Marketing / Sales / Product Support Job Description: IT IS YOUR TIME! ? Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more...

  • Marino

    hace 3 semanas


    Panama Grupo Los Pueblos A tiempo completo

    Marino con Experiência En 1985 nace Grupo los Pueblos, una empresa panameña liderada por visionarios inspirados en el crecimiento e internacionalización de Panamá enfocada en emprendimientos disruptivos y vanguardistas. Somos el único desarrollador inmobiliario de la República de Panamá con una trayectoria de 36 años permanentemente activos en...

  • Marketing Consultant

    hace 3 meses


    Panama Caterpillar A tiempo completo

    **Career Area**: Marketing / Sales / Product Support Job Description: Caterpillar is hiring an Integrated Services Marketing Consultant supporting the Construction Industries Aftermarket Managed Account teams in bringing a consistent and intentional go-to market customer experience. This person will be instrumental in building and maintaining a strategy,...

  • Marketing Consultant

    hace 3 meses


    Panama Caterpillar Energy Solutions Gmbh A tiempo completo

    Caterpillar is hiring an Integrated Services Marketing Consultant supporting the Construction Industries Aftermarket Managed Account teams in bringing a consistent and intentional go-to market customer experience. This person will be instrumental in building and maintaining a strategy, structure and culture aimed at providing tailored services and solutions...


  • Panama ABB A tiempo completo

    **EL Product Marketing Manager**: **At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.**: **Your...

  • Marketing Consultant

    hace 3 semanas


    Panama Caterpillar A tiempo completo

    **Career Area**:Marketing / Sales / Product Support**: Caterpillar is hiring an **Integrated Services Marketing Consultant **supporting the Construction Industries Aftermarket Managed Account teams in bringing a consistent and intentional go-to market customer experience. This person will be instrumental in building and maintaining a strategy, structure and...


  • Panama Caterpillar A tiempo completo

    **Career Area**: Marketing **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress...

  • Auxiliar de Finanzas

    hace 4 semanas


    Panama Financiera Instacredit A tiempo completo

    1. Efectuar pago de cheques (registro de pagos) de Instacredit los días (miércoles y viernes 2. Realizar cuadro de gastos semanales Instacredit y CMP: Verificar y actualizar los gastos luego de que se realicen los pagos 3. Confeccionar Informe de T22 (registro de pagos) mensual: cuadro control transferencias realizadas como T22 de Instacredit 4. 9....


  • Panama ABB A tiempo completo

    **Product Marketing Specialist**: **Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are...


  • Panama City Caterpillar A tiempo completo

    Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress...


  • Panama Caterpillar A tiempo completo

    **Career Area**:All Job Families**: **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about...


  • Panama Caterpillar A tiempo completo

    What will you do? -Evaluate aftermarket sales, OPACC and lost opportunity in Drive Train, Engines and Hydraulics with worldwide marketing organizations to identify growth opportunities for specific products/regions. -Develop Repair and Rebuild product and GTM strategies for capitalizing on opportunities and maximizing business results -Execute Repair and...

  • Promotoras de Ventas

    hace 4 semanas


    Panama Dg&Amp;Rh A tiempo completo

    se solicita mujeres como promotoras de ventas horario flexible, mnimo 4 horas al da abordaje al cliente, con creatividad para entablar una negociacin del producto manufacturado dentro y fuera de de los establecimientos.

  • Marketing Consultant

    hace 4 semanas


    Panama Caterpillar A tiempo completo

    Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it...

  • Jefe de Producto

    hace 4 semanas


    Panama COMERCIAL RALI SA A tiempo completo

    Buscamos un Jefe de Producto en empresa líder de deportes responsable de supervisar el desarrollo de marcas, productos y servicios que mantenga el posicionamiento en el mercado, identificando nuevas oportunidades, investigando las necesidades de los clientes. Debe estar al tanto de las tendencias y hacer seguimiento a la competencia en la industria a fin de...

  • Marketing Consultant

    hace 4 semanas


    Panama Caterpillar A tiempo completo

    **Career Area**: Sales **Your Work Shapes the World at Caterpillar Inc.** When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and...