Lead, Channel Marketing

hace 2 días

Panama Under Armour A tiempo completo

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

**Position Summary**:
Responsible for all marketing activities within the LATAM Markets, orchestrating go-to-market strategies and consumer activation plans for the business.

**Essential Duties & Responsibilities**:
Drive Go-To-Market Strategies:

- Work in collaboration (provide brief/insights) to Regional Marketing Team regarding 18-month Market Marketing plan tied to overall business plan (AOP / 5YP).
- Align (orchestrate) internal parties across channel marketing, sports marketing, wholesale team, planning team, GMM regarding marketing plans for the season from a brand perspective.
- Provide operational support for all Market Brand marketing initiatives (including PR, Events and Sports Marketing) in line with established strategic brand goals including demographic strategy, client retention programs and cross-functional communication to all internal and external business partners.
- Collaborate with channel marketing to develop calendar to optimally “flight” retail marketing activities across the calendar year, through both UA retail channels and 3rd party channels online and offline.
- Lead Seeding Process for LATAM supporting our Go To Market strategies, aligning with the different marketing cross-functional areas and consolidating their needs.

Marketing Planning and Budgeting:

- Establish LATAM cross-functional alignment through weekly meetings and other touchpoints with the team.
- Partner with the Regional Marketing Organization to translate overarching Under Armour strategies into the local market.
- Achieve annual brand budget goals and KPIs to drive the business (budget ownership seats in Region)
- Align and validate the budget for the different stories to maximize ROI/business
- Support the Territory Managers by being the main marketing contact for our distributor network. Provide support, align marketing processes, and review distributors marketing working budget investment.

Regional Assets Adaptations and Creations:

- Provide adaptable assets, guidelines and support via internal Asset Management platform to distributors and other marketing cross-functional areas in LATAM.
- Responsible for the copydeck translation process with UA’s global translation agency. Uploads, translation reviews (Generic Spanish) and distribution.
- Provide translated global campaign videos to LATAM region.
- Collaborate as project manager for all LATAM Campaign Creation projects.

**Qualifications (Knowledge, Skills & Abilities)**:

- Strong understanding of direct Marketing fundamentals and response-driven creative development.
- Experience in vertical retailing, freestanding brand store marketing, or store within a store brand and product marketing required
- Demonstrated experience leveraging key geographic influencers and comprehensive knowledge of LATAM demographics, media, life styling and customer driver and retention practices
- Experience driving retail foot traffic with brand and product driven campaigns.
- Experience managing retail co-op marketing funds to drive efficient 3rd party brand sales.
- Solid understanding of ROI analysis, metrics and program/budget forecasting
- Experience working for either a start-up or high-growth organization is a plus.
- Proven leadership skills in managing a strong, experienced and diverse team.
- Experience conducting business and partnering with executives and staff in multiple regions globally, a plus.

**Education And / Or Experience**:

- Minimum of 5 years of relevant Marketing experience in a fast-paced, product-oriented, consumer-driven company and previous retail marketing leadership experience.

**Other Requirements**:

- Return to Work Designation: 2 days a week in-office, the remainder of work week remote.
- Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment
- Humble & Hungry. Confidence without arrogance; driven to continually “up their game" regardless of prior successes
- Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t “back-channel”
- Action Oriented. "Can do" and "does do" attitude; authentically engaged with people and situations. Comfortable with fast-paced work environment.
- Accountable. Commits to stretch goals and delivers; holds self to highest performance standards
- “Gets” Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the ext

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