Marketing Analyst
hace 4 días
This position involves analyzing marketing data, conducting research, and providing actionable insights to improve marketing campaigns, measure performance, and drive business growth. Key Responsibilities Analyze marketing data, including campaign performance, customer behavior, and market trends, to identify patterns, insights, and areas for improvement. Conduct market research and competitive analysis to understand industry trends, customer preferences, and competitive landscape. Generate regular reports and dashboards to track and communicate key marketing metrics and performance indicators.
Develop and maintain marketing databases, ensuring data accuracy and integrity for effective analysis and segmentation. Collaborate with cross-functional teams to define marketing goals, KPIs, and performance targets. Provide data-driven recommendations to optimize marketing strategies, targeting, messaging, and channels. Assist in planning and implementing A/B tests and experiments to measure the effectiveness of marketing initiatives.
Monitor and evaluate the performance of marketing campaigns, channels, and customer segments to identify opportunities for optimization. Stay up-to-date with industry best practices, emerging technologies, and data analysis tools relevant to marketing analytics. Support ad hoc analytical requests from the marketing team and stakeholders, providing data-driven insights and recommendations. Qualifications Bachelor's degree in marketing, statistics, business, or a related field.
Master's degree or certification in data analytics is a plus. Proven experience in marketing analytics or a similar analytical role. Strong analytical and problem-solving skills, with the ability to extract insights from complex data sets. Proficiency in statistical analysis, data visualization, and data manipulation tools (e.g., Excel, SQL, Tableau, Google Analytics).
Familiarity with marketing automation platforms and CRM systems. Understanding of marketing principles and strategies. Strong attention to detail and ability to work with large data sets accurately. Excellent written and verbal communication skills, with the ability to present findings and insights effectively.
Strong project management skills and ability to prioritize and meet deadlines in a fast-paced environment. Collaborative mindset and ability to work effectively in cross-functional teams.
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