Marketing Analyst
hace 9 meses
This position involves analyzing marketing data, conducting research, and providing actionable insights to improve marketing campaigns, measure performance, and drive business growth. Key Responsibilities Analyze marketing data, including campaign performance, customer behavior, and market trends, to identify patterns, insights, and areas for improvement. Conduct market research and competitive analysis to understand industry trends, customer preferences, and competitive landscape. Generate regular reports and dashboards to track and communicate key marketing metrics and performance indicators.
Develop and maintain marketing databases, ensuring data accuracy and integrity for effective analysis and segmentation. Collaborate with cross-functional teams to define marketing goals, KPIs, and performance targets. Provide data-driven recommendations to optimize marketing strategies, targeting, messaging, and channels. Assist in planning and implementing A/B tests and experiments to measure the effectiveness of marketing initiatives.
Monitor and evaluate the performance of marketing campaigns, channels, and customer segments to identify opportunities for optimization. Stay up-to-date with industry best practices, emerging technologies, and data analysis tools relevant to marketing analytics. Support ad hoc analytical requests from the marketing team and stakeholders, providing data-driven insights and recommendations. Qualifications Bachelor's degree in marketing, statistics, business, or a related field.
Master's degree or certification in data analytics is a plus. Proven experience in marketing analytics or a similar analytical role. Strong analytical and problem-solving skills, with the ability to extract insights from complex data sets. Proficiency in statistical analysis, data visualization, and data manipulation tools (e.g., Excel, SQL, Tableau, Google Analytics).
Familiarity with marketing automation platforms and CRM systems. Understanding of marketing principles and strategies. Strong attention to detail and ability to work with large data sets accurately. Excellent written and verbal communication skills, with the ability to present findings and insights effectively.
Strong project management skills and ability to prioritize and meet deadlines in a fast-paced environment. Collaborative mindset and ability to work effectively in cross-functional teams.
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Digital Marketing Analyst
hace 7 meses
Panama J. Blanton Plumbing A tiempo completoWe're seeking a Digital Marketing Analyst to manage and optimize our digital marketing campaigns, with a focus on reporting, tracking success, and analyzing data for campaigns across paid search, SEO, affiliate, and social media (both paid and organic). Experience with SEO strategies, Google Ads, and social media management is a...
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Marketing Activation Analyst
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Panama L'Oréal A tiempo completo¿Te encantan los proyectos retadores e innovadores? ¿Eres proactivo y teencantaría tener un rol de alto impacto?Entonces la División de Productos Profesionales de L'Oréal es perfectapara ti.En la División de Productos Profesionales de L'Oréal distribuimosnuestras marcas a través de los salones. Somos privilegiados de aliarnos conprofesionales del...
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Data Analyst
hace 7 meses
Panama The Excellence Collection A tiempo completo**Requisitos**: The Excellence Collection, selecciona a Data Analyst para el departamento de Marketing en sus oficinas corporativas Ciudad de Panamá. - 90% Inglés - Facilidad numérica **Actividades a realizar**: Responsable de la revisión y análisis de datos, reportes, tablas dinámicas.
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Digital Marketing Analyst
hace 2 días
Panama BairesDev A tiempo completoBairesDev is proud to be one of the fastest-growing companies in Latin America and a welcoming, highly rated employer (Glassdoor Employee Score: 4.3). With more than 3500 employees in 27 countries and world-class clients from start-ups to Fortune 500 companies, we’re only as strong as the multicultural teams at the heart of our business. BairesDev runs on...
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Analista de Marketing Digital
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Panama Intcomex Panamá A tiempo completoDigital Marketing Analyst En este Rol tendrás la oportunidad de: Crear estrategias de marketing y analizar los resultados de las campañas nível digital. Su función principal es medir y analizar profundamente las métricas digitales y propone mejoras basadas en datos. Responsabilidades: Administrar fondos de marketing de fabricantes clave y ejecutar...
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Business Intelligence Analyst
hace 2 días
Panama Humanidea A tiempo completoImportant Commercial company is searching for a Business Intelligence Analyst, that will be responsible of: Develop Business Intelligence reports and dashboards within MicroStrategy Manipulate shopper analytics data to provide visualization and analytical insights, in order to make strategic decisions. Generate insights on shopper behavior for the sales...
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Trade Marketing Analyst
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Panama Assess Corp. A tiempo completoExperiência mínima de dos años en el área de Marketing o Producto (preferiblemente sector de calzado y ropa deportiva) - Graduado de carreras como Marketing, Administración de Empresas, Ingeniería Industrial o carreras afines. Manejo avanzado de Microsoft Office y programas de gestión - Dominio de análisis de rentabilidad, ROI- Nível...
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SEO/traffic Analyst
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Panama Incsub, LLC A tiempo completoAre you an SEO/Traffic Analyst but you’ve always been hiding a Superhero under your clothes? We’re looking for a new addition to our Marketing team for WPMU DEVthat will help us build a strong online presence. Ultimately, you should be familiar with current SEO techniques and tools, as well as Google Console, Google Analytics, and Ahref + good knowledge...
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Jr Marketing Analyst
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C&c Pricing
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Panama Grupo Stt A tiempo completoComo Pricing & CIP Analyst serás un Partner del negocio para alcanzar su estrategia, desempeñando un rol clave para asegurar que los procesos de Sales Districts, Price Increase y Customer Incentive Plan se gestionen bajo compliance y dentro del framework, cumpliendo los estándares globales en el área de Marketing Operations, manteniendo foco en la...
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Business Unit Finance Analyst Medtech
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Panama Johnson & Johnson A tiempo completo**Finance Business Partner Analyst** At Johnson & Johnson, the largest healthcare company in the world, we come together for one purpose: to transform the history of health in humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and...
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Revenue Manager
hace 6 meses
Panama Hyatt Regency Panama City A tiempo completoSummary The Revenue Manager provides revenue accounting leadership and business best practices to the hotel. The Revenue Manager has responsibility for all technical accounting aspects of hotel's revenue streams. This role will provide key leadership surrounding the hotel's revenue recognition policies and will regularly interface with the sales, operations...
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Revenue Manager
hace 7 meses
Panama Hyatt Corporation A tiempo completoRevenue Manager Hyatt Regency Hyatt Regency Panama City Panama - Panama CityRevenueDepartment Head/ManagerFull-timeReq ID: PAN000047LocalSummaryThe Revenue Manager provides revenue accounting leadership and business best practices to the hotel. The Revenue Manager has responsibility for all technical accounting aspects of hotel's revenue streams. This role...
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Business Analyst
hace 2 días
Panama PX, Inc A tiempo completoAre you an analytical, fact-based thinker who focuses on delivering information? Are you proactive and driven to solve problems with data analysis? If the answer is yes, then this job is for you! **Who is PX?** PX offers advertisers access to millions of leads from hundreds of pre-vetted, compliant sources. Advertisers no longer have to manage multiple...
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Retail Operations Analyst
hace 6 meses
Panama Assess Corp. A tiempo completo**Los requisitos para este puesto son**: - 3 a 5 años de experiência laborando en el área de Retail, Trade Marketing(preferiblemente en la industria de ropa, moda, relojes o joyas) - Graduado de Ingeniería Industrial, Administración de Empresas, Marketing o carreras afines - Nível de inglés fluido (oral y escrito) - Habilidades fuertes en análisis de...
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Leads Management Analyst
hace 4 horas
Panama Philips A tiempo completo**Job Title**: Leads Management Analyst Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow. But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique...
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Senior Analyst
hace 4 días
Panama C&W Networks A tiempo completoWhat's The Role? Reporting to the CWC Digital Transformation Lead and focused on driving digital transformation and deployment in the Caribbean operations Role will act as the implementation and adoption leader for Caribbean operations partnering with the central team members and local market sales and marketing teams to deliver Digital related KPIs.. The...
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Business Performance Senior Analyst
hace 4 días
Panama C&W Networks A tiempo completoWhat's The Role? The Digital Performance Business Analyst role aims to collect and review eCommerce data and use findings across all parts of the digital funnel to create insightful presentations and documents to drive business strategies and decisions. This individual will use creativity and critical communication skills to request information of the proper...
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Product Owner
hace 4 días
Panama Infinity Talent A tiempo completo**Responsibilities**: Build a growth strategy and work towards specific business goals across multiple markets and segments Balance short and long-term product vision and needs to develop a sustainable roadmap Perform comprehensive product analytics covering the entire funnel from acquisition to conversion, improving user engagement and retention across all...
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Cross Country
hace 3 días
Panama Johnson And Johnson A tiempo completoAt Johnson & Johnson, the largest healthcare company in the world, we come together with one purpose: to profoundly change the trajectory of health for humanity. Diversity & Inclusion are essential to continue building our history of pioneering and innovation, which has been impacting the health of more than 1 billion patients and consumers every day for...