Pet Specialty Retail Officer
hace 1 semana
Functional demand expert: Pet Specialty retailing & omni:
The role of the Pet Specialty Retail is to work closely with our Importers in order to define & implement the yearly strategic marketing plan for the Pet Specialty Channel in their market of interest aligned with InDi's central strategy. Aligned with the InDi PSR Head, he/she will propose and then follow-up on a dedicated sales and marketing plan for the PSR channel:
- Actively share, contribute, and work together with the HUB team, to foster collaboration, exploring opportunities, influencing, and supporting the execution of InDi strategy
- Provide, understand, and generate insight about the market to drive Royal Canin's transformation toward a Health through nutrition Company
- Supervise or exploit available consumer studies and analyze them in order to measure the effectiveness of the actions carried out and guide future actions and provide recommendation to HUB: Pet Population, Pet Owner Behaviors, Market-Specific detail (Common disease etc...)
- Analyze the competition and suggest an action plan
- Assess and continuously develop the Sales & Marketing Capabilities of the Importer
- Implement category vision and ensure the Category Growth with our Importer by providing insights, and a Picture of Success (Perfect Store / Perfect digital store).
- Follow-up on the Implementation of Business Plans to support omni-channel environment
- Supervise the management of sales activation materials/events
- Lead demand priorities, their definition, execution & implementation and manage to embark Importers with him
- Make sure PSR channel strategy is aligned with the pet professional strategies to achieve company aligned vision + with the EUKANUBA/ROYAL CANIN strategy of the brand development specialist
- Ensure the adaptation, implementation, and communication of the marketing action plan of the market
- Guarantee the design and implementation of the promotional action plan the market
- Accountable to support Importer to respect the brand execution and governance of the Royal Canin assets present on the market (off line/on line)
- Responsible of PSR budget for the market(s) of Interest
- Work with other InDi Pet Specialty Retail Manager to develop a community and share best practices
- Collaborate with Pet Professional Manager to align on priorities and market requirements
**Education & Professional Qualifications**
- University degree In Business Administration or Marketing
- Fluent In Spanish
- Fluent in English
**Knowledge / Experience**
- Experience in Customer Management, Distributor Management, Account Management
- Microsoft PP, Word, MS Excel
- Open minded, visionary, sense of new business opportunities and project management capability
- Comprehensive understanding of the PSR Trade and market.
- Background within FMCG is a plus.
- Experience in navigating complex environment, quickly adapt to changing and challenging situations
**What can you expect from Mars?**:
- Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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