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Consultant for The Development of a Branding Design
hace 2 semanas
Result of Service
The main objective of the consultancy is to develop a branding design proposal for the GCF REDD+ RBP Paraguay project. The branding proposal should include a name and logo that capture the main values and attributes of the project, which should be distinctive, memorable and understandable to a wide audience, and applicable for the development of communication products.
Work Assignments:
- Outline the approach, methodology and data collection method which meet the requirements set out in these Terms of Reference
- Review all information and background documents related to the development and progress of the project and relevant topics such as of forests, climate change, REDD+ and sustainable development in Paraguay.
- Develop a work plan for the consultancy, including the timeline to complete the assignment and the required resources, if applicable, and identify any issues crucial to the viability of the consultancy and share them with the project team
- Design at least 3 name and logo proposals (isologotype) for the project, considering all context information and relevant background documents, with the participation of the project team.
- Develop the content and design of a manual containing style and usage guidelines for branding proposals.
- Undertake socialization and validation meetings and workshops for the final selection of the name and isologotype in consensus with the Project Team, the Project's implementing institutions and other previously identified external stakeholders
- Liaise with other communication offices in key partner institutions
- Coordinate with the project team all aspects related to the logistics and costs of the workshops,
- Ensure that all products are developed in line with UNEP graphic and other relevant guidelines
- Develop a short video introducing the project, considering all relevant context information and background documents. The video should be approximately 3 minutes long and a shortened version of 1 minute should be also developed.
- Collect needed footage and/or images
- Perform appropriate professional video editing; using appropriate graphics, infographics, animations, voice enhancements and captions to produce a professionally edited video, promotional video that can be shared with local and international audiences
- Produce a video for comments and feedbacks
- Produce Final videos, other used footages and images, and licensed music
- Make sure videos meet the professional standards (properly exposed, processed and framed).
Product 1: A document that includes:
- Technical proposal
- Work Plan (including a detailed schedule, an analysis of the GCF REDD+ RBP Paraguay project context setting for the development of the consultancy, the objectives and deliverables, and identification of crucial issues/risks for the development of the consultancy)
Product 2: A document including:
- Branding material (at least 3 isologotype proposals)
- A report on the workshop for socialization and validation of the branding proposals (including a list of participants, content provided, feedback received from participants).
Product 3: A document that includes:
Project Branding kit (communication and visual identity material) including:
- Power Point presentation templates, including icon set
- Letterheads and folders
- Project banner
- Background for virtual meetings
- Invitation templates
- Business card templates
- Design proposal for Notepads, pens, bags, t-shirts, mugs, mug covers, mug covers
- Flyer template for dissemination of project information and stakeholder statements
- Mailing template, newsletter, press release template
- Flyers and infographics alluding to the project's objectives and activities
- Project Brochure
Product 4: A document that includes:
- A short (3 minutes) video introducing the GCF REDD+ RBP Paraguay project
- A shortened version of a one-minute presentation of the GCF REDD+ RBP Paraguay project.
The videos should be presented in raw and edited video files via file transfer links for downloads
Work Location
Home-based
Expected duration
3 months and 5 days
**Responsibilities**:
The United Nations Environment Programme (UN Environment) is the leading global environmental authority that sets the global environmental agenda, promotes the coherent implementation of the environmental dimension of sustainable development within the United Nations system and serves as an authoritative advocate for the global environment.
The UN Environment Latin America and the Caribbean Office (ROLAC), located in Panama City, works closely with the 33 countries of the region and its activities are integrated into the Medium-Term Strategy and the Programme of Work approved by the United Nations Environment Assembly (UNEA).
Access to GCF payments will be carried out through Accredited Entities (AE). AEs must coordinate with national REDD+ Focal Points and GCF National Designated Authorities (NDAs). In November 2019 and with the support of UNEP as AE
