Wear & Maintenance Product Marketing Manager

hace 2 semanas

Panamá, Panamá, Panamá Caterpillar A tiempo completo

Career Area:

Marketing / Sales / Product Support**:
Your Work Shapes the World at Caterpillar Inc.


When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other.

We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities.

We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

About CISD

Position Description


The
Wear & Maintenance Product Marketing Manager leads a team of 7 to implement clear go-to-market strategies for Wear & Maintenance products and drive regional customer requirements and insights back into CISD Services Development and Product Group teams.

The role provides managerial and strategic leadership to achieve annual commercial targets for Sales, Prioritized Service Events (PSE) Closed-Won and Merchandising for the Region.

This leader works closely with Regional Sales leaders to implement profitable sales & marketing strategies targeted at lost opportunity and develop best practices with key dealers.


Job Related Statistics

  • Geographical Responsibility: North and South America
  • Key Job Metrics: Annual growth in SalestoUsers, Closed Won PSE leads, Employee Experience
  • Personnel: 7 salaried employees
  • Team: Leads a team of Aftermarket Services Consultants (ASC) for Undercarriage, Ground Engaging Tools (GET), Fluids, Filters, Electronics and Structural Aftermarket Solutions within the Construction Industries segment

Primary Duties and Responsibilities

  • Provide leadership within the CISD Product Marketing Team and business partners to drive sustainable doubledigit yearoveryear growth for wear & maintenance products enabled by CVAs, Prioritized Service Events execution and channel execution.
  • Create clear and intentional development plans for their team, drive engagement and foster an environment of growth and collaboration.
  • Influence at all levels internally and externally and provide input for enhancements in training, marketing communications, merchandising, S&OP and execution strategies.
  • Operate within the Enterprise matrix, exhibit strong communication skills, analytical skills, and a blend of technical and commercial experience.
  • Collaborate within CISD, Component Product Groups, ADSD (Dealer Distribution), PSLD (Parts Distribution & Component groups), Pricing and Sales Variance, and other internal business partners to ensure a clear understanding of businesscritical issues and ensure commitments and projects are moving forward to address challenges.
  • Display a growth mindset and openness to diverse perspectives in order to continuously improve sales & marketing strategies and to overcome growth challenges in the North and South American markets.

Basic Requirements

  • Bachelor's Degree
  • 10+ years of progressively responsible jobrelated experience in the areas of Product Sales, Aftermarket Sales, Commercial roles in Product Groups, Services Development, and/or Industry Marketing & Sales leadership positions
  • Marketing & Analytical skills for business planning, strategy development & execution governance
  • Welldeveloped communication skills to communicate at all levels of partner organizations and with CAT Dealers
  • Experience leading complex strategic initiatives and/or a crossfunctional team
  • Advanced English
  • Prior supervisory experience with positive results in Employee Experience metrics
  • Knowledge of the Caterpillar organization, its products, policies, procedures and Dealer Network
  • Excellent interpersonal skills; ability to handle confidential information, sensitive issues and controversial situations
  • Experience developing all seniorities of professionals
  • Experience creating behavioral changes in organizations and motivating others to improve performance
  • Experience with aftermarket products, Prioritized Service Events (PSE), and Aftermarket Sales analytics & marketing tools
  • Experience effectively working in large matrix organization
LI

Relocation is available for this position.
Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here.

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