Campaign Performance Marketing Manager
hace 2 semanas
As a Campaign Performance Marketing Manager, you will play a key role in the Customer Success & Marketplace teams by combining your analytical skills and ability to manipulate data with your excellent communication skills and strategic thinking, to be able to share recommendations with our Customer Success Managers and Customers as to how they can become more successful in their performance outcomes using PX.
Advertisers no longer have to manage multiple integrations or worry about publisher compliance; with one simple integration, PX can handle it all.
Also, with dynamic pricing, detailed performance insights, and sophisticated source management, advertisers can finally pay exactly what the leads are worth to their businesses.
Responsibilities:
Deep analysis of Marketing Performance metrics. Work with data, using tools such as Excel and Tableau.
Provide recommendations for the Customer Success Team and to customers directly on how to surpass their ROI targets and better achieve their goals using the PX platform.
Predictive modeling based on multiple sales funnels points.Trend analysis, ROI over time.
Develop, create, and maintain reports that can be built out in Tableau to assist in campaign management as well as other areas of the company.
Manage, optimize, and scale lead and call campaigns on the PX platform towards KPIs. Provide weekly campaign updates for managed clients to CSMs.Assists the Customer Success (CS) team with ad-hoc analyses requested by clients relating to e.g. lead availability, coverage, and performance.
Qualifications:
Bachelors degree in Business Administration, Data Analysis, Marketing Research, or any other related major. Experience in Data Analysis; within performance-based marketing is preferred.
Strong analytical skills; familiarity with or knowledge of Tableau, SQL, Python, or R Studio is a big plus - but we can train you too Proven problem-solving ability.
Who you are:
Detail-oriented and focused on analysis to find areas for improvement.
Professionally assertive, not afraid (and in fact, you love) to influence traditional thinking at any level of an organization with a confident charisma.
Flexible and creative at finding the right solutions while still being able to weigh the right business considerations. Able to work independently, while being open to direct direction and guidance.Collaborative in how you work across the internal organization while having fun and making friends. We are a small entrepreneurially-minded tech company of go-getters with a can-do, proactive attitude. Our culture A respectful environment where feedback is encouraged, and everyone can freely express their opinion. An emphasis on trust and accountability among colleagues and business partners to build strong and sustainable relationships.
Transparency and easy access to information is the cornerstone of our business, and key to the value we provide. A proactive and agile approach to problem-solving by anticipating potential success blockers and constantly innovating with our technology. A true entrepreneurial mindset in which we focus on adaptability to our partners' needs while operating with excellence. A proactive approach towards helping others to reach the company goals.
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