Sr. Manager Category Management

hace 3 semanas

Panama Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:
- Support the BU Senior Director in defining the Hype Partnership and Premium Range strategy in the medium and long term for LAM. Strategy focus on driving the heat of the brand/category in LAM and support the franchise management strategy.
Define short
- and medium-term lam objectives for Hype partnership and premium range through a business plan with concrete pillars and actions plan for LAM and countries.
Identify specific needs for LAM on Hype Partnership and Premium range, integrate them into LAM's strategy and obtain support from Global teams.
Drive the category on all KPIs focusing on assigned categories and/or divisions.
Manage all drops in Hype partnerships in terms of distribution, activation, communications, and systems.
Establish a constant internal and external communication plan and operating rhythm link with the category strategy.- Key Responsibilities:
- Owns the inventory and standard margin in the countries with full accountability for maximization of contribution.
- Develop category forecast as part of the IBP process, and Sign-off Demand Planning Plan to maximize full-price sell-through, and overall profitability of the category.
- Create an optimal APP, FTW and HDW range for every country and channel within the parameters set by the Concepts-to-Consumer Range Architecture team, as well as ensure local asset needs are covered with seasonal inline and promo range to maximize the business potential.
- Manage all aspects of range merchandising, including segmentation, SMU briefs, and provide input into the overall seasonal, annual and Strategic Business Plan for the category to achieve Category KPIs
- Owns sample ordering for sell-ins in countries, and supports country sell-ins to both retailers and assets where required to help secure seasonal targets
- Provide input to the Global BU to get the best possible sell-in tools for the category and create augmented tools where required with the market BU Brand Comms and brand activation teams to ensure the best execution
- Drive the Go to market Hype strategy (Energy, Statement, FOG, Music partnerships and premium range) and ensure the alignment across LAM.
- Work collaboratively with the EIM director and Sr Manager brand com and CTC Originals LAM to ensure landing the Hype strategy in the right 360 way and ensure the hero to halo effect in the markets.
- Lead a process to gather, consolidate and deliver all Market sub-unit's commercial inputs (consumer, channel and market-specific needs and business opportunities) to the Global BU to maximize category sales and profitability (within Global and Market strategic parameters)
- Provide any required scenario analysis related to the Category and participate of 90-60-30 meetings to be fully on board on a Brand Activation perspective on status of the category and take corrective actions in case they are necessary.
- Provides full visibility of range availability per country to x-functions for excellent execution and implementation of campaigns, as well as timely execution of ecom range.
- Manage the cross-functional working relationships (especially CtC and DP) with other Marketing disciplines and distribution channel teams effectively to ensure timely delivery of the GTM propositions.
- Key Relationships:
- Global Hype team
- Global BB Team
- CTC Originals LAM & Countries
- Fashion Sales expert LAM & Countries
- BU LAM For Alignment
- DP LAM
- Knowledge Skills and Abilities:
- Category Management skills
- Organization skills
- Leadership
- Interpersonal communication skills
- Marketing tool Management
- Communication & Relationship
- Ability to work in a fast paced, multi-tasking, deadline oriented environment.
- Ability to research and present depth business research (Current trends, competition lifecycle) and identify opportunities to win
- Ability to analyze and develop accurate conclusions to support decisions
- Requisite Education and Experience / Minimum Qualifications:
- 5 years’ experience in product management
- English Fluent
- Spanish Fluent

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS

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