Senior Analyst

hace 3 días


Panama Lla A tiempo completo

Whats the role?Reporting to the CWC Digital Transformation Lead, Bruno Marsili and focused on driving digital transformation and deployment in the Caribbean operations Role will act as the implementation and adoption leader for Caribbean operations partnering with the central team members and local market sales and marketing teams to deliver Digital related KPIsMain responsibilities will include: Coordinating Digital Marketing and other adoption initiativesSupport implementation of Digital sales capabilities and enablers in the local markets,Create ad hoc analysis and communicate Digital performance to local markets. How you will add value?Be the digital evangelist in the local market to socialize and promote the digital capabilities in the opco, driving implementation of reimagined customer journeys implementation include executive alignment and communication and mobilizing local market areasTrack and revise local markets OKRs and progress toward targets for Digital First TransformationAssess the digital capabilities in the Caribbean markets and drive development of digital capabilities and ops enablers (e.g. logistics, payment wallets) in the local market, working with the local markets ET and CWC SLTManage ecommerce funnel KPIs on local markets, mapping gaps and improvement hypothesis leveraging external and other markets success storiesCoordinate execution Digital marketing campaigns, including local affiliates and partnerships, jointly with local marketing and Digital Marketing central CoEExecute ad hoc analysis and business cases related to Digital in local marketsSupport execution of local market research including managing the customer panels, ethnographic studies, UX research etc., What you need: Preferred education/ qualifications: Graduate level (Bachelors or higher) degree in Business or marketing or related field, with significant experience in leading complex analysis and project implementation. Specific Knowledge & Experience: Minimum 2-5 years previous relevant Digital and/or Telco experienceContent - General knowledge of digital capabilities and approaches to drive Digital transformation: SEO, SEM, campaign management, targeting and re-targeting, social marketingData and analyticsMindset and influence tactics: Innovative mindset and Can do mindsetAbility to deal with ambiguity and thrive in a matrix organizationCommunication skills: Strong written and verbal communication skills, ability to form strong business relationships across all functions thru influenceProject management: Strong ability to work logically through a timelineAnalytics and planning skills: Ability to create ad hoc analysis with limited data, estimate impact of actionsEffectively gathers information, structures clear reasons for decisions and leads debate where required



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