Channel Strategy
hace 2 semanas
**Auto req ID**: 283563BR
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
**Channel Strategy & CatMan Deployment**
**Main Purpose**
We are PepsiCo. We are a diverse organization, spread among 200 countries and united by a shared set of values and goals. That’s why we Perform with Purpose. Together, we blaze new trails, succeed, celebrate and never settle for second best. At PepsiCo, we’re committed to performing well as individuals and in teams, to strengthen the company as a whole.
The main responsibility of the position is to support each OU in implementing Catman in different channels such as OT, Cash& Carry and TT based on a standardized way ensuring category development leadership.This leadership will also be responsible for defining the strategy for Perfect Store PICoS for all channels, defining quality assortment and increasing the accuracy of planograms for gondolas and racks. Finally the area will lead the development of the insights and analytics cell in GBS as a way to raise the level of Catman.
**Key Accountabilities**:
- Define Catman methodology for each channel (OT, Cash & Carry, Traditional Trade)
- Support OUs in implementing the process: quality assortment definition, planograms, shopper understanding presentations such as decision tree, Nielsen, Kantar besides develop category analysis and insights.
- Ensure the category leadership with customers with a robust content and process.
- Develop our “Catman University” in a digital way ensuring great content and standardized knowledge for each country.
- Identify opportunities and gaps in each country bringing customized and massive solutions.
- Leasdership of PICoS by country related to portfolio definition and planogram customized by channel and segment (working with RM)
- Guarantee with Shopper insights team the main information by OU in order to implement Catman respecting the differences between them.
- Be the contact with GBS Planogram Transformation assuring the high level of service.
- Develop and lead the insights and analytical cell/pilar inside GBS area being the responsible for the contact between OU and GBS team.
- Responsible for planogram and assortment related to Innovation and Sazonality working with Shopper Marketing and Merchandisng team
**Qualifications/Requirements**:
**Key Skills/Experience Required**
- Bachelor Degree (economic, administrative or engineering)
- Minimum 3+ years experience in Category Management
- Desirable 2 years experience in Check Outs & Fastlane Development, Shopper Marketing, Perfect Store
- Desirable 2 years in commercial experience (key accounts, operations)
- Strategic thinking, numerical and analytical skills
- High level of negotiation and communication
- High efficiency in handling and understanding of database systems, spreadsheets, images and graphic design tools
- Talent development, project management, Insights into actions
- English 100%.
Thank you so much for thinking about PepsiCo to start or continue your career
**Relocation Eligible**: Not Applicable
**Job Type**: Temporary
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