Marketing Manager

hace 4 meses

Panamá, Panamá UNICEF A tiempo completo

**Job no**: 575170
**Contract type**: Fixed Term Appointment
**Duty Station**: Panama City
**Level**: P-4
**Location**: Panama
**Categories**: Partnerships, Fund Raising

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do. Promoting the rights of every child is not just a job it is a calling. UNICEF is a place where careers are built, we offer our staff diverse opportunities for personal and professional development that will help them develop a fulfilling career while delivering on a rewarding mission. We pride ourselves on a culture that helps staff thrive, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

The Private Sector Fundraising and Partnerships (PSFP) section within PFP works with National Committees and UNICEF Country Offices to maximize income and drive income growth. This role will report to the Marketing Manager, Individual Giving and will require to work across the organization with active participation of Headquarters divisions, Regional and Country Offices, and UNICEF National Committees. This role will ensure that the Individual Giving strategy fulfills a marketing approach to fundraising.

**For every child, a Champion**

The Marketing Manager plays a critical role in the marketing function of the Individual Giving (IG) team. The role is expected to support markets in the Latin American region (LAC) region in developing their marketing discipline, building on and developing an already successful business model, which results in increased net income for UNICEF’s program of work for children.

The global Individual Giving team operates to support and enable countries in their fundraising, and this role works within that approach to cascade and develop the capabilities of teams at regional and market levels, as well as supporting or leading the development and implementation of relevant global strategies. As part of the HQ Individual Giving team, and through collaboration with key stakeholders the Marketing Manager will work with LAC markets to deliver agreed programs and initiatives.

The role holder will have regional business ownership over agreed programs and initiatives - such as being the regional champion for the Supporter Engagement Strategy (SES) program, marketing framework, and segmentation as UNICEF shifts to an audience-centric approach. All accountabilities of this type serve the successful fundraising and marketing in individual countries in the region.

The role holder will work closely with the LAC regional team, geographical squad, digital strategists, and country focal points to deliver marketing expertise and support to markets.

**How can you make a difference?**

Strategic Marketing Framework
- Cascade and champion the deployment of the IG strategic marketing framework in the region and across markets, supporting PFP's shift from sales to market orientation. Create a change management and influencing plan that identifies key areas of development and change for UNICEF for the LAC region, and a roadmap to get there. Liaise and collaborate with the Marketing Manager in Geneva and other regional Marketing colleagues to ensure alignment and information sharing.
- Work in close consultation with stakeholders within and beyond PFP, particularly key markets and regional office stakeholders on how the framework supports, challenges, and/or integrates with existing strategies and policies. Influence and negotiate to ensure the roadmap is viable and delivered, take learnings into account, serve to provide feedback to the global team and facilitate the exchange of information and best practice.
- Identify and establish enablers of the marketing framework e.g., segmentation, strategy and planning, marketing funnel, and facilitate their adoption and use through consultancy and hands-on support. Documentation of learnings and case studies to share with other specialists and markets.

Marketing Strategy and Planning
- Work with the regional IG team, Regional Office, and the leadership in markets to develop a market orientation at the market level, consisting of audience segmentation, targeting, positioning, and product portfolio.
- Support the leadership in the market to understand the operational and strategic changes required to move to a market orientation.
- Build the case for change, ensuring there is adequate thought and forecasting on how the change will be able to drive increased contributions to programs over the following financial year and strategic period.
- Work with the leadership teams in the market to understand and support the needs of the team to enable this change.
- Ensure IG fundraising planning and delivery is driven by audience understanding at all stages.

Product Marketing
- Facilitate and ana

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