Growth Marketing Manager

hace 2 meses

Panamá Provincia de Panamá, Panamá MSD A tiempo completo

We're seeking a **Growth Marketing Manager** to manage and optimize our marketing operations in the Puerto Rico, Central America and Caribe cluster, with an emphasis on managing omnichannel initiatives to enhance customer engagement and business outcomes. This role bridges product marketing and communication, coordinating with product managers on differentiation, strategy, pricing, and stakeholder mapping, while also driving promotional marketing efforts that directly connect to broader sales trajectories.

If you're experienced with paid media, Conversion Rate Optimization, and possess a strong background in digital marketing, this position provides a unique opportunity to shape and deliver impactful marketing strategies. You will manage a team in Puerto Rico and work closely with cross-functional teams and global Centers of Excellence to foster innovation, mentorship, and a culture of growth.

**Main requirements**:

- Bachelor's degree in marketing, business, or a related field; a Master’s degree is preferred.
- Excellent written and verbal communication skills in English and Spanish.
- Minimum three (3) years of experience in the marketing area managing paid media, web analytics and conversion rate optimization.
- Minimum two (2) years of experience in managing teams, including guiding and developing team members to achieve organizational goal.
- Experience in managing cross-functional projects and marketing budgets.
- Experience in implementing digital campaigns and creative content generation with media planning capabilities.
- Experience managing marketing automations and salesforce marketing cloud tools is preferred.
- Strong analytical skills, strategic thinking, and communication skills.
- Proficiency in software tools such as WordPress VIP, marketing cloud platforms (e.g., Salesforce).
- Skills in communication, networking, and relationship-building.
- Knowledge of programmatic media, Data Management Platforms, and customer journey design will be considered a plus.
- Willing to travel up to 50% of the time.

**Responsibilities include**:

- Manages growth marketing strategies aligned with business objectives.
- Creates workflows and process documentation for stakeholders.
- Collaborates with the USA team and global Centers of Excellence for regional and functional integration.
- Oversees user acquisition, conversion, and retention initiatives.
- Manages change management plans to upskill cross-functional teams in digital marketing and growth strategies.
- Provides guidance and mentorship to the cluster growth marketing.
- Aligns strategies with cross-functional teams and support promotional approval processes.
- Fosters relationships with the USA team and global Centers of Excellence to share knowledge and best practices.
- Utilizes data analytics for informed decision-making and monitor Key Performance Indicators, including web analytics, Google Analytics, and Customer Relationship Management metrics.
- Stays updated on industry trends, market dynamics, and the competitive landscape.
- Conducts market research, competitor analysis, and customer segmentation.
- Collaborates with finance to develop and manage the growth marketing budget.
- Navigates the internal network and align with USA marketing for effective collaboration and execution.
- Manages talent development within the team and introduce new skills related to paid media and digital marketing.
- Optimizes campaigns and participate in meetings, briefings, and proposals as a consultant for the Central America and Caribe region.
- Organizes team processes with experience in agile methodologies like Scrum and manage omnichannel marketing efforts, particularly for vaccine products.

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

**Search Firm Representatives Please Read Carefully**

**Employee Status**:
Regular

**Relocation**:
International

**VISA Sponsorship**:
Yes

**Travel Requirements**:
50%

**Flexible Work Arrangements**:
Hybrid

**Shift**:
1st - Day

**Valid Driving License**:
Yes

**Hazardous Material(s)**:
n/a

**Job Posting End Date**:
10/26/2024

**Requisition ID**:R318390

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