Category Business Manager

hace 3 días


Panamá, Panamá Nestle A tiempo completo

**Categoría**: Infant Nutrition Impulsar el portafolio de Baby Food a través de la elaboración de estrategias enfocadas en generar valor agregado mejorando la calidad de vida del consumidor, ganando participación de mercado dentro de la categoría y contribuyendo con un crecimiento rentable para el negocio de manera alineada con la estrategia global y regional.
**Un día en la vida de**
- Desarrollar e implementar la estrategia de marketing del portafolio de Cereales Infantiles, Meals & Drinks y Healthy Snacks, con base en la dinámica del mercado, las tendencias de consumo y las plataformas de crecimiento
- Liderar y acelerar el pipeline de innovación a nível regional considerando nuevos productos, formatos, empaques y medios de comunicación
- Implementar planes de acción que permitan optimizar al máximo el valor del portafolio gracias a un entendimiento detallado del P&L y las variables que lo influye

Manejo eficiente de su presupuesto para asegurar una inversión óptima que garantice un ROI positivo así como ganancia de participación de mercado y crecimiento orgánico
Conocimiento profundo del consumidor y sus principales influenciadores en la decisión de compra (Familia, Profesional de la Salud, Medios) para implementar iniciativas que inciten la consideración de las categorías y evidencien la superioridad de producto vs otras ofertas
Liderar y gestionar la interacción con socios estratégicos externos (empresas de publicidad, agencias digitales, agencias de medios de comunicación, agencias de diseño, agencias BTL/promocionales y de investigación de mercado) e internos (área comercial, regulatoria, legal, financiera, etc.)
para cumplir con la ejecución del plan de marca integrado y los objetivos comerciales
- Coaching y desarrollo del talento de su equipo

**Lo que te hará exitoso**
- Licenciatura en Marketing, Administración e Ingeniería Industrial
- Experiência teniendo personal bajo su cargo
- Facilidad de análisis de datos, interpretación e identificación de oportunidades
- Experiência en relacionamiento con agencias y socios comerciales
- 4 a 7 años de experiências en posiciones similares
- Experiência en implementación de estrategias de categoría y marca para diferentes productos


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