Commercial Business Development Manager

hace 2 días


Panamá, Panamá, Panamá Home Products Group A tiempo completo
About the Role:
The Key Account Manager is responsible for driving commercial success through effective leadership of sales strategies, distributor relationships, and trade marketing activities. This involves analyzing market trends, defining action plans, and executing sales initiatives to achieve targeted market share. The successful candidate will also oversee budget preparation, pricing analysis, and product mix optimization by retailer.

Main Responsibilities:
* Develop and execute sales strategies to drive revenue and growth
* Strengthen distributor relationships to drive sell-in and sell-out growth
* Analyze market trends and define action plans to achieve targeted market share
* Prepare and execute area budgets, perform pricing analysis, and optimize product mix by retailer
* Oversee accounts receivable, implement customer loyalty strategies, and ensure after-sales support
* Track order fulfillment and manage sample deliveries
* Support sales targets, analyze inventory turnover, and drive activation plans

Requirements:
* Bachelor's degree in Business Administration, Marketing, Industrial Engineering, or a related field
* Minimum of 5 years of experience in sales, trade marketing, or commercial management roles
* Proven experience in international markets (LATAM, Central America, South America, or the Caribbean)
* Experience managing B2C retail channels (not B2B)
* Key Competencies: Advanced English proficiency, strong analytical skills with proficiency in Power BI & Microsoft Office, highly organized, strategic, and customer-focused mindset

What We Offer:
A challenging and dynamic work environment, opportunities for professional growth, and a chance to work with a global team.

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