Re-advertisement - Fund Raising Specialist

hace 7 meses

Panamá, Panamá UNICEF A tiempo completo

**Job no**: 569358

**Contract type**: Temporary Appointment

**Duty Station**: Panama City

**Level**: P-3

**Location**: Panama

**Categories**: Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

The Private Sector Fundraising and Partnerships Section (PSFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Inside PSFP, the Digital team is implementing the Digital Revenue Strategy to Inspire, Collaborate, and Enable markets to improve their digital fundraising results.

The vision: become the largest and most successful non-profit digital fundraising program in the world. The overall objective of the Digital Revenue Strategy is to increase donations through improved digital capabilities, integrating digital channels to support activities such as telemarketing, face-to-face fundraising, DRTV, telethons, etc. This is enabled by a strong understanding of our audiences and the audience's journey across these channels, both offline and online.

**For every child, a Champion**

**How can you make a difference?**

**Advise on Paid Media Campaigns to achieve P&L business goals across regional markets in Latin America**:

- Markets to be decided based on business goals and opportunities.
- Primary paid channels include Google and meta-ads.
- Scope of work could include areas related to Ad account setup, account whitelisting, campaign setup, media buys, Ad account optimization, campaign budget optimization, event optimization, audience lists, always-on campaigns, split tests, use of correct naming conventions, budgeting, reporting, quality and sanity checks, pixel management, ensuring channel best practices, and other strategic, tactical and execution details.

**Share Media Plan based on historical Insights**:

- Analyze media performance data at the campaign, ad set, and creative level, audience, auction, and business insights to develop media plan.
- Media plans to include proposed budgets, estimated conversions, and income.

**Share Audit reports based on channel review**:

- Review and communicate the competitive landscape in the identified markets using 3rd party tools including but not limited to FB Ads library, FB Insights, Google trends, Auction Insights, Similar web, Meta, and Google Ads Manager.
- Audit reports must include a review of campaign structure, audience, budget split and optimization tactics.

**Share AB test recommendations**:

- Stay up to date with new Meta and Google ads trends and AB test flagship and/or beta products for strategic ad accounts and campaigns.
- AB test recommendations must include media, website, analytics, and creative optimization recommendations to enhance the campaign's performance.

**DELIVERABLES**:
**Expected outputs**:

- Digital paid media strategy and Media plan per market: must include proposed spends, estimated conversions, and income based on historical learnings.
- Audit report per market: must include review across campaign structure, audience, budget split, and optimization tactics.
- AB test recommendations per market: must include the proposed AB tests to be conducted on paid-media channels (Meta, Google and more).

***Estimated Duration of the contract**
- 364 days

**Reporting To**:

- The Fundraising Manager (Media Activation).

**Working Place**:

- Panama.

***To qualify as a champion for every child you will have**

**Education**:

- An advanced university degree in one of the following fields is required: Marketing, Digital Marketing, e-commerce, Communications, Business Management, Engineering, or another relevant technical field.
- Alternatively, a first-level university degree in a relevant field combined with (2) additional years of qualifying professional experience may be accepted in lieu of the advanced university degree.

**Experience**:

- A minimum of 5 years of relevant professional experience in paid media performance marketing, and digital fundraising or digital marketing, with a special focus on delivering business performance at scale is required.
- Proven experience is required in paid social (Meta) and paid search (Google) campaign execution, performance optimization, ad account management, campaign delivery as per desired goals, quality checks, best practice implementation, data-backed analysis, reporting (Automated and manual) with new customer acquisition and income campaigns is required.
- Experience in managing long-term and multiple projects simultaneously across 2 or more international geographies (Please do include the list of geographies you managed in your CV or cover letter) is an asset.
- Hands-on experience of working with Google Analytics 4 is required.
- F

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