Head of Commercial Transformation, Cca
hace 1 semana
Job Description:
Name of the role: Head of Commercial Transformation, CCA
Location: Panamá / Miami
Type of contract: Permanent
About the role:
The main purpose of this position is to create a Commercial Transformation strategy that prioritizes the value generation of our RTC through the correct diagnosis, design and implementation/management of initiatives and synergies to maximize commercial, logístical, supply and working capital opportunities, positively impacting share, execution and P&L establishing a competitive advantage to accelerate Penetration in TBA.
Develop a value creation plan looking for new joint opportunities with new or existing partners including new distribution models (B2C, D2C etc), map with the complete customers ecosystem, working collaboratively with the extended commercial team, finance, supply, ensuring the right capabilities and resources to carry out the interventions and achieve the established outcomes focusing on digitalization and winning in the point of sale with shoppers and consumers.
Develop a from-to overview and outline the commercial conditions and execution processes as well as the requirements of the value chain.
Leverage data and best practices.
Lead B2B & B2C (New Business) Distribution Partners focusing on expanding reach (horizontal growth) and vertical depth (premium execution) while developing our digital capabilities focusing on main KPI´s as Sellout, Sellin, Coverage, Share, VPO, Execution, GM%, Investments rates, Digital KPI´s, while also building commercial capabilities within our partners.
Own the commercial capability execution plan in partnership with key markets including: building local faculties through teaching and coaching commercial leaders, executing learning events and programmes and through accompanying and accrediting sales people.
Drive customer centricity mindset in CCA, building capabilities of best-in-class Joint Customer Plans and CATMAN
Main Responsabilities:
- The Caribbean and Central America (CCA) market is a Diageo business unit that generates approx. £300m NSV. CCA is the most profitable market in LAC both in terms of absolute operating profit and margin. 90% of our NSV is USD invoiced.- CCA is a very dynamic market with many opportunities. Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+. Our model is a distributor based RTC with over 40 partners. We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.- The Scotch category accounts for approx. 70% of Total NSV, predominantly playing in the Premium and Super Premium segments; Diageo share of market in Scotch varies from 45% to 75% across the region - making us the number one player.- Solves a range of commercial problems; analyses and presents possible solutions within established policies and procedures.- Supports and influences decision making on the annual strategy (RTC Strategy) and the related investment and execution plan in key countries.- Decides the performance KPIs to track and make sure all countries comply with RTC And Digital Transformation projects.- Road Map to develop the E-commerce agenda for the next 5 years- Decide on E- commerce agency selection.- Decide on the right thresholds and budget allocation for E-commerce platforms/partnerships.- Leads the content creation for the E-commerce platforms.- Select the key E-commerce partners across CCA.- Integrate the E-commerce platforms within the current Diageo CCA commercial model, and/or proposed the required changes in the model.- Responsible to achieve the financial AOP targets.- Manage own T&E operating budget effectively to ensure maximum value for travel plans and entertainment.- Responsible for the E-commerce P&L end to end.- Direct management along of E-commerce A&P.- Direct management of the E-commerce related fees and Trade spent.- Manage a team of E-Commerce Executives- Mentor and influence distributor personnel (Marketing & Sale Teams) ensuring they are an extension of the Diageo CCA team.- Deliver capability agenda across distributor personnel.- Lead, manage and develop New Commerce Business Channel.- Optimize distribution model to meet the targets that make us reach our ambition of volume, value share and distribution.- Identify new opportunities in the market, exploring potential partners to amplify our coverage and execution while also mapping current RTC (MT- Whls - OT) opportunities to maximize value- Diagnosis and action to guarantee harmony between the subchannels maximizing Sales, share and Profit- Implement Diageo Way of Distributor Management to build the necessary capabilities so that our partners are equipped to deliver the ambition- RTC Strategy with CMO & Mkt- Operational: logistics and operational cost savings opportunities- Communications Planning: Get the best out of our Content crea
-
Head of Commercial Transformation, Cca
hace 7 días
Panama Diageo A tiempo completo**Description**: Name of the role: Head of Commercial Transformation, CCALocation: Panamá / MiamiType of contract: PermanentAbout the role: The main purpose of this position is to create a Commercial Transformation strategy that prioritizes the value generation of our RTC through the correct diagnosis, design and implementation/management of initiatives and...
-
Head of Rtc, Cca
hace 4 semanas
Panama Diageo A tiempo completoDescription About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Head of Rtc, Cca
hace 1 día
Panama Diageo A tiempo completoDescription About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Head of Customer Marketing Cca
hace 4 semanas
Panama Diageo A tiempo completo**Description Reports To**: Sales Director, Caribbean & Central AmericaPurpose (Key reason why the organization requires this role... why the role exists): The Customer Marketing organization in CCA spans disciplines to deliver: World-class shopper understanding and insightsCompelling category strategiesSupport for outstanding customer collaborationValue...
-
Head of Customer Marketing Cca
hace 2 semanas
Panama Diageo A tiempo completo**Description Reports To**: Sales Director, Caribbean & Central AmericaPurpose (Key reason why the organization requires this role... why the role exists): The Customer Marketing organization in CCA spans disciplines to deliver: World-class shopper understanding and insightsCompelling category strategiesSupport for outstanding customer collaborationValue...
-
Head of Business Integrity, Cca
hace 3 semanas
Panama Diageo A tiempo completoJob Description: Market Context - The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. - CCA is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, _both in absolute and margin terms_, and close to number 2 in terms of NSV. Globally, CCA is the second most profitable market for...
-
Revenue Growth Management Analyst, Cca
hace 2 semanas
Panama Diageo A tiempo completoJob Description: Name of the role: Revenue Growth Management Analyst, CCA Location: Panama City, Panama Type of contract: Permanent About Diageo: Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of...
-
Head of Luxury Acceleration Cca
hace 4 semanas
Panama Diageo A tiempo completoDescription About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Head of Luxury Acceleration Cca
hace 2 semanas
Panama Diageo A tiempo completoJob Description: **Job Description**: About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust...
-
Head of Luxury Acceleration Cca
hace 2 semanas
Panama Diageo A tiempo completoDescription About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Commercial Finance Head Colombia, Cca, Slac and
hace 2 semanas
Panama Diageo A tiempo completo**Description**: The CompanyFrom Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, nothing has changed. We're the world's leading premium alcohol company! Our brands are industry icons including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,...
-
Panama Diageo A tiempo completoAbout usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we...
-
Human Resources Business Partner Cca
hace 1 semana
Panama Diageo A tiempo completoJob Description: Purpose This role is responsible for supporting the activities that will drive the people agenda and strategy. Working directly with the Head of HR CCA and the broader HR CCA Team, this person will provide a broad spectrum of HR support and services, either directly or through the HR Shared service centre to support leaders and employees....
-
Value/access & Commercial Dev Head
hace 1 semana
Panama Novartis A tiempo completo392898BR **Value/Access & Commercial Dev Head**: Panama **About the role** Location: Panama City About the role: We are seeking a VACD Head who will own the entire Market Access Strategy (private & public) in Central America and The Caribbean. This position should combine efforts into 3 key business dimensions: a) Public Business: 360 Access Strategy...
-
Luxury Trade Advocacy Manager, Cca
hace 2 semanas
Panama Diageo A tiempo completoDescription About usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Luxury Trade Advocacy Manager, Cca
hace 2 meses
Panama Diageo A tiempo completoDescription About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Luxury Trade Advocacy Manager, Cca
hace 2 semanas
Panama Diageo A tiempo completoJob Description: **Job Description**: About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust...
-
Luxury Trade Advocacy Manager, Cca
hace 1 día
Panama Diageo A tiempo completoDescription About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why...
-
Human Resources Business Partner Cca
hace 7 días
Panama Diageo A tiempo completo**Description**: PurposeThis role is responsible for supporting the activities that will drive the people agenda and strategy. Working directly with the Head of HR CCA and the broader HR CCA Team, this person will provide a broad spectrum of HR support and services, either directly or through the HR Shared service centre to support leaders and employees. The...
-
Scotch Assistant Brand Manager Cca
hace 2 semanas
Panama Diageo A tiempo completoJob Description: Name of the position: Scotch Assistant Brand Manager CCA Location: Panama City, Panama Type of contract: Permanent About us: Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. Our purpose - Celebrating...
