Marketing Manager
hace 1 semana
**Career Area**: Marketing / Sales / Product Support Job Description: IT IS YOUR TIME Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future.
Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live.
- Build marketing programs that leverage various channels and segments that drive leads & sales attribution;
- The team translates product and industry group business strategies into action plans.
This team contributes to new product introductions by calling out the required support to establish customer value messaging that resonates;
- The team coordinates regional reporting and execution of marketing attributable sales, impressions, leads & p-leads while always managing to the annual budgets and delivering Marketing ROI.;
- Partner with agencies and other internal stakeholders;
- The team will need to analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback;
- The team will provide voice of the customer input to the products group in effort to strengthen the customer value message. The team must identify marketing opportunities by understanding customer requirements; defining market, competitor's share, and competitor's strengths and weaknesses. This will be delivered by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs;
**Language**: Advanced English and Basic Portuguese Travel: 35% Behavioral skills : Good communication, interpersonal, and collaboration skills. Desirable Qualifications: - Fluent English and Advanced Portuguese - BCP product & industry knowledge - Experience building complex marketing programs and reporting on the results - Exposure to digital marketing - Demonstrated understanding of SEO & SEM - Familiar with marketing platforms and their ability to support marketing efforts (AEM, Sales Force Marketing Cloud, Percolate) #LI Relocation is available for this position. Caterpillar is an Equal Opportunity Employer (EEO).
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