Marketing Manager

hace 5 días

Panama Caterpillar A tiempo completo

**Career Area**:Marketing / Sales / Product Support**:
**IT IS YOUR TIME**

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

**Important**:

- **Don’t forget to include a resumé in English in your profile in Workday**

**Job Profile / Activities**:
The Americas South Building Construction Products (BCP) Marketing Manager will lead a team of marketing professionals focused on developing & executing programs that support the achievement of business plan, both units & OPACC. In effort to support the execution of all programs this leader will need to leverage data analytics, engage platforms, understand product group/industry team insights all while managing relationships with agency partners and aligning to target budgets.

**Job Duties/Responsibilities may include, but are not limited to**:

- Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes;
- Build marketing programs that leverage various channels and segments that drive leads & sales attribution;
- The team translates product and industry group business strategies into action plans. This team contributes to new product introductions by calling out the required support to establish customer value messaging that resonates;
- The team coordinates regional reporting and execution of marketing attributable sales, impressions, leads & p-leads while always managing to the annual budgets and delivering Marketing ROI.;
- Partner with agencies and other internal stakeholders;
- The team will need to analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback;
- The team will provide voice of the customer input to the products group in effort to strengthen the customer value message. The team must identify marketing opportunities by understanding customer requirements; defining market, competitor's share, and competitor's strengths and weaknesses. This will be delivered by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs;

**Basic Qualifications**:
**Education**:Bachelor degree preferably related Marketing or Business

**Experience**:+8 years of industry or dealer experience. +5 years of marketing or advertising role experience.

**Language**:Advanced English and Basic Portuguese

**Travel**:35%

**Behavioral skills**: Good communication, interpersonal, and collaboration skills.

**Desirable Qualifications**:

- Fluent English and Advanced Portuguese
- BCP product & industry knowledge
- Experience building complex marketing programs and reporting on the results
- Exposure to digital marketing - Demonstrated understanding of SEO & SEM
- Familiar with marketing platforms and their ability to support marketing efforts (AEM, Sales Force Marketing Cloud, Percolate)

LI

Relocation is available for this position.
Caterpillar is an Equal Opportunity Employer (EEO).

Not ready to apply? Submit your information to our Talent Network here.

  • Regional Field Force Manager

    hace 7 meses

    Panama GomezLee Marketing A tiempo completo

    **Descripción de la Empresa** GomezLee Marketing es una firma líder en Trade Marketing que se especializa en proporcionar soluciones a marcas globales de Bienes de Consumo Empaquetados (CPG) y Electrónica de Consumo. Con oficinas en doce países de Centroamérica, Sudamérica y el Caribe, hemos estado ayudando a nuestros clientes a aumentar sus ventas de...

  • Marketing Manager

    hace 7 meses

    Panama Simera A tiempo completo

    This includes managing the organization's marketing budget, identifying target audiences, and creating marketing campaigns. The Marketing Manager will work closely with other members of the marketing team and other departments within the organization to ensure that marketing goals and objectives are met. Key Responsibilities Develop and implement marketing...

  • Marketing Manager Cac

    hace 7 meses

    Panama ABB A tiempo completo

    **Marketing Manager CAC**: **At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.**: **This position...

  • Remote Marketing Manager

    hace 4 días

    Panama Scopic Software A tiempo completo

    Are you on the hunt for exciting new challenges that boost your professional growth? If you’re an innovator by nature and a Marketing Manager by trade, we’d love to hear from you! Read on to see if you’d be a good fit to be the next Manager of Scopic's growing Marketing department and our team of 250+ professionals from over 60 countries. **Position...

  • El Product Marketing Manager

    hace 7 meses

    Panama ABB A tiempo completo

    **EL Product Marketing Manager**: **At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.**: **Your...

  • Product Marketing Manager

    hace 2 semanas

    Panama Encuentra24 A tiempo completo

    We are currently hiring a Product Marketing Manager (Transactions) who will be responsible for delivering effective marketing campaigns that will drive the adoption, engagement and monetisation of the E24’s Transaction services (Real Estate/Consumer Products/Auto). This is a cross-functional role that works closely with the marketing, sales teams, product...

  • Remote Marketing Project Manager

    hace 4 días

    Panama Scopic Software A tiempo completo

    Are you on the hunt for exciting new challenges that boost your professional growth? If you’re an innovator by nature and a Marketing Project Manager by trade, we’d love to hear from you! Read on to see if you’d be a good fit for the Scopic team of 250+ professionals from over 40 countries. **What your day-to-day will look like**: Main...

  • Field Force Manager

    hace 7 meses

    Panama GomezLee Marketing A tiempo completo

    **Objetivo de la posición Liderar y administrar el equipo de mercaderistas para la cuenta asignada. Maximiza la productividad de las ventas y la presencia en el punto de venta para el cliente, garantizando una ejecución de alta calidad del merchandising, los planes de promoción y las actividades de campo. **Responsabilidades / Funciones** **Gestión de...

  • Marketing Assistant

    hace 8 meses

    Panama Accor A tiempo completo

    JOB DESCRIPTION Description Job Title MARKETING ASSISTANT What is in it for you: -Learning programs through our Academies and the opportunity to earn qualifications while you work-Employee benefit card offering discounted rates in Accor worldwide-Opportunity to develop your talent and grow within your property and across the world-Ability to make a...

  • Revenue Manager

    hace 7 meses

    Panama Hyatt Corporation A tiempo completo

    Revenue Manager Hyatt Regency Hyatt Regency Panama City Panama - Panama CityRevenueDepartment Head/ManagerFull-timeReq ID: PAN000047LocalSummaryThe Revenue Manager provides revenue accounting leadership and business best practices to the hotel. The Revenue Manager has responsibility for all technical accounting aspects of hotel's revenue streams. This role...

  • Revenue Manager

    hace 7 meses

    Panama Hyatt Regency Panama City A tiempo completo

    Summary The Revenue Manager provides revenue accounting leadership and business best practices to the hotel. The Revenue Manager has responsibility for all technical accounting aspects of hotel's revenue streams. This role will provide key leadership surrounding the hotel's revenue recognition policies and will regularly interface with the sales, operations...

  • Marketing Manager Chapinero, Bogota

    hace 2 semanas

    Panama Selina A tiempo completo

    Description Who we areOur Mission is to inspire authentic and meaningful connections.Selina was born out of a desire to celebrate the nomadic lifestyle: to experience our planet’s most beautiful places, to build community, to engage with locals and fellow travelers, to work and enjoy new adventures.What The Role IsSelina is looking for a highly motivated,...

  • Marketing Manager

    hace 7 meses

    Panama Marriott International, Inc A tiempo completo

    **Additional Information** English & Spanish: Professional working proficiency or higher **Job Number** 23133424 **Job Category** Sales & Marketing **Location** JW Marriott Panama, Calle Punta Colon, Panama City, Punta Pacifica, Panama **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB...

  • Marketing Manager

    hace 7 meses

    Panama Marriott International, Inc A tiempo completo

    **Additional Information** English & Spanish: Professional working proficiency or higher **Job Number** 24046107 **Job Category** Sales & Marketing **Location** JW Marriott Panama, Calle Punta Colon, Panama City, Punta Pacifica, Panama VIEW ON MAP **Schedule** Full-Time **Located Remotely?** N **Relocation?** N **Position Type** Management **JOB...

  • Marketing Manager

    hace 5 días

    Panama Caterpillar A tiempo completo

    **Career Area**: Marketing / Sales / Product Support Job Description: IT IS YOUR TIME! Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more...

  • Client Marketing Manager

    hace 7 meses

    Panama Visa A tiempo completo

    Job Description And ResponsibilitiesJob DescriptionThe Marketing Manager is responsible for developing marketing objectives, strategies, and programs for Visa and in partnership with Clients to support the achievement of both, Visa and Client business and brand objectives in the Caribbean and Central America primarily focused in Panama and Nicaragua. This...

  • Client Marketing Manager

    hace 7 meses

    Panama Visa A tiempo completo

    Company Description Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure...

  • Client Marketing Manager

    hace 7 meses

    Panama Visa A tiempo completo

    Job Description Job Description The Marketing Manager is responsible for developing marketing objectives, strategies, and programs for Visa and in partnership with Clients to support the achievement of both, Visa and Client business and brand objectives in the Caribbean and Central America primarily focused in Panama and Nicaragua. This individual will...

  • Client Marketing Manager

    hace 7 meses

    Panama Visa A tiempo completo

    Job Description The Marketing Manager is responsible for developing marketing objectives, strategies, and programs for Visa and in partnership with Clients to support the achievement of both, Visa and Client business and brand objectives in the Caribbean and Central America primarily focused in Panama and Nicaragua. This individual will primarily lead all...

  • Client Marketing Manager

    hace 7 meses

    Panama Visa A tiempo completo

    Job Description And ResponsibilitiesThe Marketing Manager is responsible for developing marketing objectives, strategies, and programs for Visa and in partnership with Clients to support the achievement of both, Visa and Client business and brand objectives in the Caribbean and Central America primarily focused in Panama and Nicaragua. This individual will...