Product Marketing Manager
hace 3 días
We are currently hiring a Product Marketing Manager (Transactions) who will be responsible for delivering effective marketing campaigns that will drive the adoption, engagement and monetisation of the E24’s Transaction services (Real Estate/Consumer Products/Auto). This is a cross-functional role that works closely with the marketing, sales teams, product management, technology teams to conceptualize, and launch features and campaigns that will increase usage, leads and revenues for the various segments
**Responsibilities**:
- Developing and executing online and offline campaigns, including gamification, digital marketing, brand partnerships, on-ground activation etc. to drive leads and adoption to transactional streams
- Identifying, developing & optimising growth channels to drive revenues growth
- Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand
- Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising etc.)
- Planning and executing initiatives to reach the target audience through different channels
- Working closely across teams with other teams to share ideas, feedback & present results
- Develop test and learn initiatives across all marketing channels
- Work closely with the wider marketing team to optimise audience strategies.
- Ensure budget is spent across performance channels efficiently
**Key Requirements**
- You have a degree in Marketing, Business Administration or related field.
- You have prior experience in a similar role.
- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to generate creative ideas.
- You are a highly goal-oriented individual who is resilient in their pursuit of growth.
- You are open minded, curious and a strong problem solver.
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