Sales and Marketing
hace 6 horas
**Job Number** 0003
**Job Category** Sales & Marketing
**Location** Isla Colon, Bocas del Toro - Panama Repubic of Panama
**Schedule** Full-Time
**Located Remotely?** N
**Relocation?** Yes - 1 month housing while relocating
**Position Type** Sales & management
**Direct report**:General Manager
- Chief of Operations (COO)
- Owners &
**Salary**:$2,000 - $3,000 monthly
**Bonus & incentive**:
**Job Summary**
Functions as the leader of the property’s sales force. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and investors
**CANDIDATE PROFILE**
**Required**
**Education and Experience**
- Master Degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years’ experience in the sales and marketing or related professional area. With at least 2 years as sales, planning and strategy leader Spanish & English fluent.
OR
- Bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; With at least 2 years as sales, planning and strategy leader Spanish & English fluent.
**Preferred**
- 4 year college degree.
- Demonstrated skills in supervising a team.
- Lodging sales experience.
- Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.
**CORE WORK ACTIVITIES**
**Managing Sales Activities**
- Manages the development of a strategic account plan for the demand generators in the market.
- Manages the property's reactive and proactive sales efforts.
- Determines and develops marketing communication activities
- Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
- Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
- Attends sales strategy meetings to provide input on weekly and overall sales strategy.
- Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
- Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
- Serves as the sales contact for the General Manager, Chief of Operations and owners
- Serves as the sales contact for customers; serves as the customer advocate.
- Serves as hotel authority on sales processes and sales contracts.
- Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, official Communications, and other hotel departments as appropriate.
- Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
- Supports the General Manager by coordinating crisis communications.
- Executes and supports hotel’s Brand Standards.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise because of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Maintains successful performance by increasing revenues, controlling expenses, and providing a return on investment for the owner and investors
- Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
- Support the Front Desk on any request or issue guess related
- Performs other duties, as assigned, to m
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