Senior Brand Marketing Manager Caribbean

hace 3 semanas

Panamá, Panamá, Panamá Monster Energy A tiempo completo

Monster Energy is a lifestyle that supports the scene, our bands, our athletes, and our fans.

We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire.

We celebrate with our fans and riders and employees.

We are a brand that represents being the best at what we do.

Position Overview:

This professional will be responsible for managing all types of campaigns for Monster Energy and all strategic brands for all channel customers with distributor’s sales planning and trade marketing department.

  • Develops the company's Go-to-Market strategy and manages functions essential to implementing retail trade programs.
  • Oversees the planning and implementation for new product/package introductions, new market launches, and quarterly/trimester marketing programs.
  • Manages planning, reporting, budgeting, marketing process optimization, and retail program implementation.
  • Serves as the gatekeeper of all information and assets relevant to Monster's Trade Marketing and Promotions with a specific focus on leveraging all available assets to grow business.
  • Collaborates with HQ marketing team, especially the Brazil Marketing Director and POS manager, to build the Monster brand properly in the market.

Key Responsibilities:

  • Supports Marketing Managers and collaborates with multiple divisional contacts consisting of KAMs, Directors, Regional Managers, MAT team, Marketing Team, Operations, Event, POS, Distributors, and other related personnel.
  • Strategically communicates, develops, and/or creatively adapts programs that originate from Brand Marketing, Distributors/Bottlers, Retailers, and HQ.
  • Supports the continuous evolution of the area’s processes regarding the management of Trade and POS materials, implementing the Dashboard tool, adding intelligence, and giving visibility in a structured way to the entire commercial team.
  • Works closely with sales and bottlers team, supporting the new product/initiative education and execution or trade marketing strategies for all channels based on Brand Marketing directives.
  • Develops annual business plans by channel, identifying areas of opportunity, providing market insights, and performance data metrics for Monster Energy and strategic brands portfolios.
  • Conducts detailed and timely program performance updates, considering all relevant personnel, to track, monitor, and adjust efforts to produce desired outcomes in all key business segments.
  • Leads and/or assists with the execution of Retailer/Bottlers incentives, dealer loader program, sampling opportunities, general category, new product/initiative education, selling stories, etc.

Requirements:

  • Ten years of Trade and Sales planning experience in retailers, wholesalers, and distributor sales environment.
  • Bachelor’s Degree or equivalent experience, preferably in Business, Marketing, or Finance.
  • Proven knowledge of broker, distributor/bottlers, and retail customers.
  • Excellent verbal and written communication skills, fluent in English.
  • Excellent time management, priorities, and expenses.
  • Able to work independently while being a team player.
  • Proficiency using Excel, Word, and PowerPoint.
  • Demonstrated presentation and communication skills.
  • Excellent analytical, project management, and leadership skills.
  • Demonstrated ability to deal effectively with all employees, including Executive Management, while conveying a positive service-oriented attitude.
  • Experience with forecasting, Nielsen, Dunnhumby, Euromonitor, POS, and Inventory reports.
  • Flexibility to travel as needed.

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