Marketing and PR Manager

hace 1 mes

Panamá, Panamá, Panamá Accor A tiempo completo
Job Title: Marketing and PR Manager

At Sofitel Legend Casco Viejo Panama, we are seeking a highly skilled Marketing and PR Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing the hotel's marketing plan, ensuring that our brand standards are consistently met in all written forms of communication.

Key Responsibilities:
  • Develop and execute the hotel's marketing plan, working closely with various departments to promote our activities and promotions.
  • Manage the hotel's marketing budget to achieve the best return on investment.
  • Oversee the management of our social media channels, ensuring they are engaging and relevant to our audience.
  • Ensure that all written communication, including guestroom collateral, outlet collateral, and public area brochure racks, adheres to our hotel and brand standards.
  • Design, coordinate, and print all guest-facing signage, including guestroom TVs, pre-arrival communications, and digital displays.
  • Create specific strategies for each distribution channel.
  • Maintain our website content up-to-date in all languages.
  • Run and optimize metasearch campaigns.
  • Measure and report the performance of all digital marketing campaigns, assessing them against our goals.
  • Prepare and execute media buys for digital and print, working with key partners and suppliers.
  • Plan and oversee all hotel and corporate email marketing.
  • Produce copy aligned with our brand voice and tone for digital ads, websites, OTAs, print advertising, and internal advertising materials.
  • Assist with hotel events and seasonal activities to maximize social media and content generation opportunities.
  • Coordinate and supervise all activities related to advertising in the filming of films, photo shoots, and interviews with local and foreign media.
Requirements:
  • Experience in hotel marketing, preferably in the luxury segment.
  • Bachelor's degree in marketing or hotel management.
  • Excellent verbal and written communication skills.
  • Experience creating and analyzing SEO, SEM, and PPC campaigns.
  • Experience managing social media networks.
  • Understanding of email campaign and database management.
  • Graphic design experience using Adobe Creative Suite.
  • Photography experience is an asset.
  • Results-oriented with the ability to be flexible.
  • Organized and able to work well under pressure.
  • A team player with proven leadership ability and a positive attitude.
Why Work for Accor?

We are an inclusive company, committed to diversity and inclusion. We welcome you as you are and offer a work environment that supports your growth and learning every day. Our ambition is to attract, recruit, and promote diverse talent, making sure that work brings purpose to your life. Join us and explore Accor's limitless possibilities.

  • Marketing and PR Manager

    hace 3 semanas

    Panamá, Panamá, Panamá Accor A tiempo completo

    **Hotel Marketing Strategy** Develop and execute comprehensive marketing plans to promote hotel activities and events. Collaborate with cross-functional teams to create engaging experiences for guests. **Marketing Budget Management** Manage and optimize the hotel marketing budget to achieve the highest return on investment (ROI). Analyze campaign performance...

  • Senior Marketing Manager Caribbean

    hace 4 semanas

    Panamá, Panamá, Panamá Monster Energy A tiempo completo

    Monster Energy is a lifestyle brand that supports the scene, our bands, our athletes, and our fans. We strive to create immersive and authentic experiences that inspire.We are a brand that represents being the best at what we do. We are looking for a Trade Marketing and Promotions Manager to manage all types of campaigns for MONSTER ENERGY & ALL STRATEGIC...

  • Marketing Manager

    hace 4 semanas

    Panamá, Panamá, Panamá UNICEF A tiempo completo

    Marketing Manager - Latin AmericaUNICEF is seeking a Marketing Manager to join our team in Latin America. As a key member of our marketing function, you will be responsible for developing and implementing marketing strategies to drive fundraising and support our mission to improve the lives of children around the world.Key Responsibilities:Develop and...

  • Marketing Manager

    hace 4 semanas

    Panamá, Panamá, Panamá UNICEF A tiempo completo

    Job DescriptionUNICEF is seeking a highly skilled Marketing Manager to join our team in the Latin America and Caribbean (LAC) region. As a key member of our Individual Giving team, you will be responsible for developing and implementing marketing strategies to drive fundraising efforts and support our mission to promote the rights of every child.Key...

  • Digital Marketing Manager

    hace 4 semanas

    Panamá, Panamá, Panamá Sagan A tiempo completo

    Job Title: Digital Marketing Manager - Retail ExperienceLocation: RemoteSalary Range: up to 2500 USDCompany Overview:Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from...

  • Revenue Manager

    hace 1 mes

    Panamá, Panamá, Panamá Hyatt Corporation A tiempo completo

    Revenue Manager Job SummaryThe Revenue Manager is a key leadership role responsible for providing revenue accounting leadership and business best practices to the hotel. This includes all technical accounting aspects of hotel's revenue streams, revenue recognition policies, and regular interface with sales, operations, and marketing organizations.Key...

  • Lead Generation Expert

    hace 3 semanas

    Panamá, Panamá, Panamá Hustler Marketing A tiempo completo

    About the Role:The Global Lead Generation Manager at Hustler Marketing will oversee and manage our inbound and outbound lead generation channels. Your primary goal will be to bring in qualified leads, measured by booked calls for our key services. You will be responsible for optimizing and suggesting new lead generation strategies while working closely with...

  • Senior Brand Marketing Manager Caribbean

    hace 3 semanas

    Panamá, Panamá, Panamá Monster Energy A tiempo completo

    Monster Energy is a lifestyle that supports the scene, our bands, our athletes, and our fans.We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire.We celebrate with our fans and riders and employees.We are a brand that represents being the best at what we do.Position...

  • Digital Marketing Director

    hace 1 mes

    Panamá, Panamá, Panamá Sagan A tiempo completo

    Job Title: Digital Marketing ManagerLocation: Remote (PST Timezone)Salary Range: up to 2500 USDJob Overview:Sagan is a membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions with...

  • Digital Marketing Director

    hace 1 mes

    Panamá, Panamá, Panamá Michael Page A tiempo completo

    Job OverviewMichael Page is seeking a highly experienced Marketing Manager to lead our business development efforts in LATAM markets. As a key member of our team, you will be responsible for developing and executing strategic marketing plans to drive business growth and revenue.About the RoleThis is a fantastic opportunity for a seasoned marketing...

  • Digital Marketing Director

    hace 2 semanas

    Panamá, Panamá, Panamá Sagan A tiempo completo

    Job Title: Digital Marketing ManagerLocation: Remote (PST Timezone)Salary Range: up to 2500 USDAs an independent contractor, you will be part of Sagan's exclusive membership community for top executives, founders, and CEOs seeking to hire international talent.Position Overview:The Digital Marketing Manager will be responsible for overseeing all digital...

  • E-commerce Marketing Strategist

    hace 7 días

    Panamá, Panamá, Panamá Sagan A tiempo completo

    **About Sagan:**Sagan is a leading membership community connecting top executives, founders, and CEOs with international talent from vibrant regions.Job Overview:The Digital Marketing Manager will lead all digital marketing initiatives to promote our retail lifestyle shopping centers. This role involves strategic planning, collaboration with the Director of...

  • Senior Marketing Director for Trade and Brand Development

    hace 3 días

    Panamá, Panamá, Panamá Monster Energy A tiempo completo

    Monster Energy is a dynamic lifestyle brand that empowers its fans through immersive experiences, authentic collaborations, and unwavering support for the sports and action communities we serve.We are seeking a highly skilled Senior Marketing Director for Trade and Brand Development to join our team in the Caribbean region. This professional will be...

  • Digital Marketing Director

    hace 3 días

    Panamá, Panamá, Panamá Sagan A tiempo completo

    OverviewSagan is an exclusive membership community connecting top executives and businesses with global talent. We bridge the gap between international professionals and US-based companies, offering a world of career possibilities.Job SummaryThe Digital Marketing Manager will oversee all digital marketing initiatives for our retail lifestyle shopping...

  • Sales Director

    hace 3 semanas

    Panamá, Panamá, Panamá Johnson And Johnson A tiempo completo

    OverviewThe Commercial Manager will lead the sales team in executing the therapeutic sales plan for one brand in the Immunology Portfolio. Key ResponsibilitiesMeet or exceed established sales goals through the implementation of sales activities.Provide leadership, guidance, and customer product expertise to the sales team focused on demand generation.Lead...

  • Digital Marketing Director for Retail Centers

    hace 5 días

    Panamá, Panamá, Panamá Sagan A tiempo completo

    Sagan is an exclusive membership community that bridges the gap between global talent and US-based businesses. We connect candidates from vibrant regions with leading American companies, offering a world of career possibilities.The Digital Marketing Manager will oversee all digital marketing initiatives to promote retail lifestyle shopping centers. This role...

  • Sales and Marketing Executive

    hace 4 semanas

    Panamá, Panamá, Panamá Faststream Recruitment A tiempo completo

    Dynamic professional sought to support Commercial Director in Americas. Key role: customer interactions, internal coordination, marketing activities. Hybrid position involves pricing analysis, CRM management, marketing materials, social media management. Requirements: 3+ years shipping/maritime experience, sales/CRM background, strong English communication...

  • Senior Business Development Manager

    hace 1 mes

    Panamá, Panamá, Panamá Michael Page A tiempo completo

    Marketing ManagerLead B2B strategies throughout LATAM markets, leveraging expertise in technology industries and proficiency in English and Spanish.Key Responsibilities:Develop and execute B2B strategies to drive business growth in LATAM marketsCollaborate with cross-functional teams to identify market opportunities and develop targeted solutionsUtilize...

  • Especialista de Marketing Digital y Publicidad

    hace 2 semanas

    Panamá, Panamá, Panamá Safety Services and Equipment A tiempo completo

    Descripción del PuestoBuscamos un profesional creativo y orientado a resultados para desarrollar e implementar estrategias de marketing que incrementen la visibilidad y reputación de nuestra marca.Desarrollar y gestionar campañas publicitarias en medios digitales y tradicionalesCrear y gestionar contenido en redes sociales y plataformas de...

  • Digital Marketing Specialist

    hace 3 días

    Panamá, Panamá, Panamá Pandora A tiempo completo

    Job DescriptionPandora is a leading jewelry company seeking a highly skilled Digital Marketing Specialist - Performance Media Expert to join our team. As a key member of our E-commerce department, you will be responsible for driving traffic and conversion trends on our websites, optimizing web tools for Performance Marketing, and providing visibility to the...