Ad Sales Planner
hace 6 meses
- Building client proposal and pricing
- Prepares and revises sales proposals using Power Point and Excel
- Prepare research-based presentations for entire sales team to use in client and agency meetings.
- Organize research and competitive information for Account Executive
- Works with AE to develop media planning strategy for advertisers and/or prospects of SPT Network and Content
- Prepare all post-campaign analysis
- Monitor competitive landscape to keep up-to-date of current campaigns and potential opportunities.
- Client Registration / Pacing.
- Control of executive agreements
- Responsible of tracking the Inventory analysis by prioritizing customers in case of lack of inventory.
- Taking care of tokens
- Review of available inventory and token priority of advertisers
- Maintain the priority database of clients updated.
- Discussing pricing to meet both advertisers' goals and adherence to Networks rate card.
- Familiarity with Networks supported ad specifications and pricing guidelines
- Become familiar with ad sales sponsorship opportunities as they are released.
- Develop Brand Partnership & Innovation packages creating strategy, package and pricing.
- Adjust presentations to promote Networks sponsorship opportunities locally.
- Sending packages to the Trade Marketing team for monthly Newsletters
- Control of Programming grids and new Premieres shows.
- Prepare the expense reports of the Ad Sales Director, as well as deal with travel arrangements (authorizations, itineraries, flight confirmation, accommodation)
- Coordination of agenda for meetings with key Distribution clients
- Maintain the priority database update of Distribution clients
- Prepare presentations working close with Distribution Marketing and Research
- Must be outgoing, organized, solution-oriented, a team player and a strategic thinker.
- Ability to manage multiple requests and deadlines concurrently and stay flexible and professional under pressure and constantly changes of the industry and company.
- English proficient.
- Excellent Excel and PowerPoint skills, including complex formulas, pivot tables, screen grabs, cropping, etc.
- Ability to quickly and effectively build excel-based media plans in various formats.
- Clear understanding of time-sensitivity around due dates of proposals.
- Good understanding of technologies and technical aspects used in advertising and reporting.
- Familiarity of research tools used by media planners and buyers (IBOPE, TGI, TechEdge) is a plus.
- 3-5 years of experience in agency planning, with a preference for experience in planning.
- A bachelor’s degree in marketing, communications, digital media, accounting, or another business-related field is required.
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