Junior Strategic Planner

hace 6 meses


Panama Publicis Groupe A tiempo completo

Job Description

Generar insights alrededor del consumidor, la competencia, el mercado y cultura popular. Explorar tendencias y data relevante para la construcción de estrategias creativas, estrategias de comunicación y proactividades para los diferentes clientes de Publicis. Analizar y sintetizar estudios de carácter cualitativo y cuantitativo, como, por ejemplo: entrevistas, focus groups, encuestas online, entre otros. Desarrollar social listenings online con el fin de comprender conversaciones y amplificar insights relevantes. Asistir en la creación y presentación de las estrategias creativas y de comunicación, bajo la supervisión de la directora de Planning & Insights. Colaborar con los equipos de Publicis Intelligence, Creatividad y Digital en el desarrollo de campañas.

Qualifications

Licenciatura completa en Mercadeo, Publicidad y carreras afines. Más de 2 años de experiencia en agencias, departamentos de marketing o entornos afines. Excelentes habilidades de comunicación verbal y escrita, interpersonales y analíticas. Capacidad para gestionar, recopilar y analizar investigaciones cualitativas y cuantitativas. Facilidad de colaboración con equipos estratégicos, de investigación y creatividad. Alto dominio de Power Point, Excel y Word. Nivel de inglés avanzado (oral y escrito). Habilidad para aprender y adaptarse rápidamente a diferentes tareas diarias. Buena organización para equilibrar múltiples proyectos con plazos ajustados. Ser curioso innato, poseer un análisis crítico, y buena disposición. Poder articular y explicar ideas fácilmente, con un buen manejo de storytelling. Sentirse cómodo presentando y exponiendo las ideas ante el equipo y en ocasiones, al cliente.
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