Expansion Portfolio Manager, Cca

hace 2 semanas

Panamá, Panamá, Panamá Diageo A tiempo completo

Job Title Expansion Portfolio Manager, CCALocation PanamáContract Term Full timeAbout usFrom Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed.

We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role.

It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.
Feel inspired? Then this may be the opportunity for you.

FunctionAs the home of iconic brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker, at Diageo we source, produce and deliver 6.5 billion litres of world-leading products every year across 180 markets globally.


Because of this huge undertaking, we rely on highly advanced systems as well as the very best talent to make sure our businesses continue to run smoothly.

To give you some idea of the scale of our operation, over half of our 30,000 employees work in our supply chains.

We have teams in over 100 sites across more than 30 countries, but what matters is that wherever you work, you're part of a diverse, inclusive team where there are opportunities for everyone.

Whether you work in planning, logistics, technical teams or manufacturing, you'll be part of an innovative, dynamic organisation.
We set ourselves the highest standards, and our practices have earned us international recognition. And it's people with energy, dedication and problem-solving skills who'll help us get even better.

In return, we offer a world of opportunities for you to explore, to shape and progress your career

About the rolePurpose:
This role is accountable for developing how will Deluxe Scotch lead Spirits Premiumization for lead markets.

Developing the full marketing mix and growth drivers for JW Black, Buchanan's Deluxe & OP12 in close co-ordination with the Head of Spirits Premiumization and lead markets, as well as commercial, customer marketing & finance leads thereby delivering amazing results.

Delivering Annual Market Share while driving increases in Key Brand Equity Metrics as well a proven premiumization metrics.

Creating and delivering best-in-class in-market brand plans that outperform our competitors not by strength of investment alone, but by flair of programs and brilliance in execution with a strong agility, risk managing & learning mindset.

Ensuring we gain brand and product relevance with consumers, with a deep understanding of territory, occasion & cultural relevance with consumers.

Ensuring pricing strategies on all brands are competitive and value maximizing in close collaboration with (NRM) Growth Team.

Market Context :
CCA is a very dynamic market with many opportunities.

Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+.

Our model is a distributor based RTC with 57 partners.

We also operate with six distributor Free Trade Zones and with two operators in the border between Mexico and the US.

We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations

Decision Making:

Submits the Brand Plans (MBPs) after incorporating input and feedback from Manager, Director and GBT.Approves the A&P and split per brand driver.

Approves the brand toolkits.
Approves the BTL tools and materials proposed by CMO from the BTL activities.
Approves the Connection Plans proposed by the Media and digital manager.
Approves the Cultural Plans proposed by the Culture Manager.

Recommends brand performance interventionsResponsible and accountable for managing the brand A&PFinancial Responsibility :

Brand Equity / Shares / Volume / Profit achievementAccountable for delivering the brand P&L and leading the business functions that are responsible for delivering the planLeads the delivery the right A&P and investment behind the Brand/Market and ROI KPISM&E of key activities and resulting investment decisionsLeadership ResponsibilityOne direct report (ABM), but people management is critical: this position needs to work along and influence Commercial, CMO, Marketing, and finance both internally and with Distributors/Partners teamsGreat relationship builder with different stakeholders internally and externallyDemonstrate strategic thinking, leadership and ability to manage businesses for long-term viability.

Think in the future, anticipate trends and opportunities, while generate ideas and move them into actionAbility to orchestrate remote work teams (internal and external stakeholders)Pulls together the cross functional team of specialists, customer marketing, sales and agencies to deliver the MBP's and beat AOP.

Key Outputs/Del

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