Savour & Impress Premiumization Portfolio Manager

hace 2 semanas

Panamá, Panamá, Panamá Diageo A tiempo completo

Job Description:
About us


From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing's changed.

We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.
Feel inspired? Then this may be the opportunity for you.


Purpose- This role is accountable for developing how will Johnnie Walker & Baileys lead Spirits Premiumization for lead markets.- Developing the full marketing mix and growth drivers for Johnnie Walker Black & Baileys Portfolio in close co-ordination with the Premium Moments Portfolio Manager CCA & the Head of Spirits Premiumization and lead markets, as well as commercial, customer marketing & finance leads thereby delivering amazing results.- Delivering Annual Market Share while driving increases in Key Brand Equity Metrics as well a proven premiumization metrics.- Creating and delivering best-in-class in-market brand plans that outperform our competitors not by strength of investment alone, but by flair of programs and brilliance in execution with a strong agility, risk managing & learning mindset.- Ensuring we gain brand and product relevance with consumers, with a deep understanding of territory, occasion & cultural relevance with consumers.- Ensuring pricing strategies on all brands are competitive and value maximizing in close collaboration with (NRM) Growth Team.

Market Context- The Caribbean and Central America (CCA) is a versatile business unit. The domestic markets represent aprox 70% of this NSV and FTZB 30%. It is the most profitable market in LAC both in terms of absolute operating profit and margin. 90% of our NSV is USD invoiced.- CCA is a very dynamic market with many opportunities.

Our geographical footprint covers 37 countries, where different languages are spoken and we have a population of 80m, 52m of whom are LDA+.

Our model is a distributor based RTC with 57 partners.

We also operate with six distributor Free Trade Zones and with two operators in the border between Mexico and the US.

We also manage several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.- The Scotch category accounts for 70% of Total NSV, predominantly playing in the Premium and Super Premium segments; Diageo share of market in Scotch varies from 45% to 75% across the region - making us the number one player.


Decision Making- Works on the Brand Plans (MBPs) after incorporating input and feedback from Manager, Head, Director and GBT.- Proposed A&P and split per brand driver.- Develops brand toolkits.- Inputs into the BTL tools and materials proposed by CMO from the BTL activities.- Inputs into the Connection Plans proposed by the Media and digital manager.- Inputs into the Cultural Plans proposed by the Culture Manager.- Recommends brand performance interventions- Responsible and accountable for managing the brand A&P.

- Responsible for Overall Marketing Accountabilities behind Johnnie Walker Black & Baileys

Financial Responsibility- Brand Equity / Shares / Volume / Profit achievement- Accountable for delivering the brand P&L and leading the business functions that are responsible for delivering the plan- Leads the delivery the right A&P and investment behind the Brand/Market and ROI KPIS- M&E of key activities and resulting investment decisions


Leadership Responsibility- No direct reports, but people management is critical: this position needs to work along and influence Commercial, CMO, Marketing, and finance both internally and with Distributors/Partners teams- Great relationship builder with different stakeholders internally and externally- Demonstrate strategic thinking, leadership and ability to manage businesses for long-term viability.- Think in the future, anticipate trends and opportunities, while generate ideas and move them into action- Ability to orchestrate remote work teams (internal and external stakeholders)- Pulls together the cross functional team of specialists, customer marketing, sales and agencies to deliver the MBP's and beat AOP.

Key Outputs/Deliverables- Supports 5 year Strategic Plan definition identifying sources of medium term growth and resources needed.

Including innovation strategy for the brand.- Drives the MBP's Process to establish strong brand/category and business objectives and plans behind variant- Aligns A&P Split by Brand, in consensus with Line Manager & Marketing & Innovation Director.- Inputs into the Commercial Roadmap building for Portfolio under scope & the growth drivers necessary.

- Responsible for guaranteeing

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