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Sales Planning Specialist
hace 1 mes
- Support for Account Executives (50%):
- Develop client proposals and pricing structures.
- Create and update sales proposals utilizing PowerPoint and Excel.
- Design research-driven presentations for the sales team to utilize in client and agency discussions.
- Compile research and competitive insights for Account Executives.
- Collaborate with Account Executives to formulate media planning strategies for advertisers and prospects.
- Conduct post-campaign evaluations.
- Track the competitive landscape to identify current campaigns and potential opportunities.
- Collaboration with Yield Management & Finance (20%):
- Manage client registration and pacing.
- Oversee executive agreements.
- Track inventory analysis, prioritizing clients in case of inventory shortages.
- Manage token allocations.
- Review available inventory and prioritize advertiser tokens.
- Keep the client priority database updated.
- Discuss pricing strategies to align with advertisers' objectives while adhering to network rate cards.
- Understand network-supported ad specifications and pricing guidelines.
- Promotion of Network Products and Sponsorships (20%):
- Stay informed about ad sales sponsorship opportunities as they arise.
- Create Brand Partnership & Innovation packages, including strategy, packaging, and pricing.
- Modify presentations to highlight local sponsorship opportunities.
- Coordinate with the Trade Marketing team for monthly newsletters.
- Manage programming grids and new premiere shows.
- Support for the Sales Director (10%):
- Prepare expense reports for the Sales Director and manage travel arrangements.
- Coordinate agendas for meetings with key distribution clients.
- Maintain an updated priority database of distribution clients.
- Prepare presentations in collaboration with Distribution Marketing and Research teams.
- Outgoing, organized, solution-oriented, and a team player with strategic thinking abilities.
- Capable of managing multiple requests and deadlines while remaining flexible and professional under pressure.
- Proficient in English.
- Advanced skills in Excel and PowerPoint, including complex formulas and pivot tables.
- Adept at quickly creating Excel-based media plans in various formats.
- Strong understanding of time-sensitive proposal deadlines.
- Good grasp of technologies and technical aspects used in advertising and reporting.
- Familiarity with research tools used by media planners and buyers is advantageous.
- 3-5 years of experience in agency planning, with a preference for media planning experience.
- A bachelor's degree in marketing, communications, digital media, accounting, or a related business field is required.
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