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Especialista de Customer Value Management
hace 2 semanas
Trabajará estrechamente con las distintas áreas operativas y comerciales para idear, desarrollar, administrar y ejecutar las iniciativas que generen valor a los clientes B2B.Funciones principales: Crear y gestionar las campañas de Customer Value Management para B2B.Realizar análisis de comportamiento de clientes, en base a esto crear, monitorear y ejecutar campañas de retención, churn y de cross sell para cumplir con los objetivos de la dirección.Hacer seguimiento regular al churn, entendiendo las tendencias, procesos y dinámicas para accionar con campañas específicas y masivas de acuerdo al segmento.Monitorear la efectividad de las distintas campañas, entender su performance para optimizar su efectivad, de esta manera llegar a los objetivos de éstas.Crear reportes y análisis ad-hoc según necesidad.Deberá tener la capacidad de generar sus propias estructuras de datos para el análisis de la evolución de la base B2B, gestionar sus campañas y el seguimiento del impacto de las mismas sobre la base.Realizar la evaluación de la cartera de clientes de los distintos segmentos de B2B para gestionar con los ejecutivos de cuenta una estrategia de farming para clientes con oportunidad de crecimiento.Realizar análisis de acuerdo a necesidad de clientes potenciales para envío de campañas de MKT, eventos o promociones, donde se identifiquen sinergias a nível compañía (Iniciativas de B2C, Home, Red, IT).Requisitos: Estudios universitarios en Ingeniería Informática, Telecomunicaciones, Negocios o Finanzas.MBA (deseable).Sobresaliente manejo de sql, SybaseIQ, DAX, power query.Conocimiento de Python y minería de datos.Dominio avanzado de Microsoft Office Excel, Access.Familiaridad con herramientas analíticas modernas (Tableau/PowerBI, etc) y CRM.Conocimiento de herramientas ETL y flujos de transformación y explotación de datos.Experiência en analítica de indicadores generales de negocio: ingreso, ventas, margen.Experiência en evaluación de casos de negocios y proyecciones financieras.Experiência en definición de planes de mercadeo para la promoción de productos.Experiência en gestión de campañas.Experiência en generación, construcción y mantenimiento de reportes e informes de desempeño comercial.Experiência en desarrollo de queries y gestión de bases de datos.Conocimiento en gestión de ciclo de vida de productos o servicios competenciasExperiência en automatización y optimización de procesos.Habilidades: Capacidad de procesar datos de forma masiva para generar análisis, cuadros de mando y dashboards dinámicos.Pensamiento crítico y capacidad para identificar patrones en conjuntos de datos.Excelente habilidad numérica.Gestión de personas y habilidades con gestión de proyectos, pero también con una actitud práctica para trabajar, brindando resultados de forma sistemática y presentando la información en síntesis y de fácil comprensión.Alta capacidad de autogestión para el óptimo control y seguimiento de tareas y actividades.We are a leading multinational company of mobile services, internet and cable television that is present in Latin America and we are the leading telecommunications company in Panama. In Latin America, Tigo has been recognized for several years in the "Great Place to Work" ranking as an excellent company to work for. Our people are our most precious asset. Tigo Panama directly employs more than 2,500 people nationwide and offers internal growth opportunities to its staff.
We have a firm purpose that moves us and unites all of us who work in the company: "To build the largest digital network to connect Panamanians by developing the communities we serve and improving their quality of life." Sangre Tigo runs through our veins, we are proud of our company and its history, we are innovative, we are passionate, we live to improve our communities and our clients are at the center of everything we do. We invite you to be part of our Tigo familyMillicom | Tigo is proud to be an Equal Employment Opportunity employer committed to a diverse workforce and nondiscrimination policy in all aspects of employment. We provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a disabled veteran or other protected veteran, or any other protected characteristic, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.
