Go-to-market (Gtm) Program Manager - Panamá

hace 3 meses


Panamá Provincia de Panamá, Panamá Caterpillar A tiempo completo

**Career Area**:
Product Support

**Your Work Shapes the World at Caterpillar Inc.**

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.

Caterpillar’s Construction Industries Services Division (CISD) is hiring a **Go-to Market Program Manager ** In this role, you own the Go-to-Market (GTM) process and are responsible for driving Construction Industries (CI) Sales-to-Users (STU) growth through bringing services, digital, financial products to market serving CI to customers.

You will lead the development and enhancement of the New Services Development (NSD) GTM process, setting current and future strategy, enabling CI and enterprise business partners to deliver profitable revenue growth. The incumbent will lead cross-divisional teams and develop Multi-Generational Product Plans (MGPP) to support an integrated customer experience for the aftermarket.

**What You’ll Do**:

- Lead CISD (Services Development, Sales Support & Sales Execution), Cat Digital, Marketing & Brand, Cat Financial and enterprise partners on NSD GTM development and execution for aftermarket services applicable to CI customers
- Ensure NSD GTM project process adherence from inception to execution including strategy to measure both financial and customer experience results
- Confirm NSD GTM projects will drive CI customer digital activation online with a focus on achieving targets for % active CI customers online across digital platforms
- Support development of the Integrated Commercial Strategy for Retail, Small Core, and Core customers leveraging product, price, place, promotion, process touchpoints within CISD, Cat Financial, Marketing & Brand, Cat Digital and enterprise business partners

**What you Have**:

- Experience bringing a product/solution/service to market with quantifiable results by leveraging your **strategic thinking **skills **.**
- Gained an understanding and acceptance of aftermarket strategies through **effectively communicating **across product, industry, dealer and/or customer audiences; **p **roficiency in English **to communicate with people from other countries
- **Consulting **skills where you have provided business guidance and alternative solutions to internal and external business partners leading to successful business outcomes (i.e. growth).
- Previous experience in parts marketing & sales including progressive roles in process execution, analysis and metrics reporting, sales, or marketing
- New Product / Services Introduction leadership experience developing new / enhancing commercial offerings
- Project management or Six-Sigma Black Belt certification and the ability to manage numerous projects simultaneously to successful completion.
- The ability to manage ambiguity, work autonomously and multi-task in an agile and fast-paced environment
- Excellent interpersonal, influencing and communication skills to lead change, challenge traditional thinking, drive innovation in products and services, coach and develop team members, effectively work alongside key business partners (internal and external) and ensure the team is focused on delivering results

**Additional Details**:

- Location: Panama City - Costa del Este
- Travel up to 25%

LI

Relocation is available for this position.
**Posting Dates**:
septiembre 3, 2024 - septiembre 15, 2024
Caterpillar is an Equal Opportunity Employer (EEO).

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