Trade Marketing Professional

hace 4 días


Panamá, Panamá, Panamá Home Products Group A tiempo completo

About the Role

Key Responsibilities
  • Develop and implement trade marketing strategies to enhance product presence at points of sale and maximize performance.
  • Collaborate with distribution channels and retailers to create effective marketing strategies and drive sales growth.
  • Execute promotions, product demonstrations, and advertising campaigns with retailers.
  • Oversee the production and distribution of in-store materials such as displays, signage, and promotional items.
  • Analyze sales data and trade marketing performance, evaluating return on investment (ROI) and adjusting strategies to improve effectiveness.
  • Negotiate agreements and promotions to maximize product visibility and sales.
  • Cross-functionally coordinate efforts with sales, marketing, and logistics teams to achieve business goals.
Qualifications & Experience
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2-3 years of experience in trade marketing and training.
  • Strong analytical skills with experience in sales and market data analysis.
  • Ability to manage relationships with retailers and distribution partners.
  • Proficiency in Microsoft Office and marketing analytics tools.


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