Advertising Account Executive

hace 2 meses

Panama Simera A tiempo completo

This role involves managing client relationships, understanding their marketing objectives, and developing effective advertising campaigns that meet their needs. The Advertising Account Executive collaborates with internal teams to ensure the successful execution of campaigns and strives to exceed client expectations. Key Responsibilities Build and maintain strong relationships with clients, serving as their main point of contact for all advertising-related matters. Understand client objectives, target audience, and competitive landscape to develop strategic advertising campaigns.

Collaborate with clients to gather requirements, provide strategic recommendations, and develop advertising briefs. Work closely with internal teams, including creative, media planning, and account management, to develop and execute advertising campaigns. Present campaign proposals, creative concepts, and strategies to clients, incorporating their feedback and securing approvals. Monitor campaign performance, track key metrics, and provide regular reports to clients, highlighting campaign effectiveness and ROI.

Manage campaign budgets, timelines, and deliverables to ensure projects are executed on time and within allocated resources. Stay updated on industry trends, emerging technologies, and best practices in advertising to provide innovative solutions to clients. Collaborate with internal teams to optimize campaign performance, identify upselling opportunities, and foster long-term client partnerships. Stay informed about the client's business, industry, and competitive landscape to provide proactive recommendations and insights.

Qualifications Bachelor's degree in marketing, advertising, business, or a related field. Proven experience as an Advertising Account Executive or a similar client-facing role within an advertising agency or marketing department. Strong understanding of advertising principles, concepts, and industry trends. Excellent communication and presentation skills, with the ability to articulate ideas, negotiate, and build rapport with clients.

Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. Analytical mindset with the ability to interpret data and insights to optimize campaign performance. Collaborative approach, with the ability to work effectively in cross-functional teams and foster positive working relationships. Familiarity with digital advertising platforms, media planning, and buying processes.

Proficiency in using Microsoft Office suite and project management tools. Proactive, detail-oriented, and solution-focused attitude, with a commitment to delivering exceptional client service.

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